The boxes were stacked in the middle of the aisle and more were coming in the back door. Warren Fryefield and Justen Mann were pouring over invoices, checking off the new arrivals. Things were still coming together and the clock was ticking; less than 24 hours to go. As owners of the new package store Beer:30 specializing in craft beer, Fryefield and Mann were in crisis mode. But, even the onset of a nasty afternoon thunderstorm in Riverside did not slow these to entrepreneurs down. They were on a mission to open their dream business, one that came to them during a holiday trip to the Florida panhandle.
Perfectly located at1271 King Street in the heart of the Beer District and just a few doors down from the corner of Park and King, the partners will be opening their doors to Jacksonville beer lovers today at 11:00 a.m. and remain open until 2:00 a.m. The store sports an impressive array of over 600 brews from around the world. Displays from Merchant du Vin with Samuel Smith beers featured, Sweetwater and Dogfish Head grace the store. Along the front wall a floor to ceiling chalk board festooned with colorful drawings, will be used to advertise specials and feature brews.
According to a post on MetroJacksonville.com, “There’s going to be a killer sale on all three Intuition brews (6-packs of Jon Boat, People’s Pale, and I10 IPA) [on opening day]. It’s a package store, make your own 6-pack, weekly specials / beers of the month kind of place.”