Lost Abbey Brewing announces ‘Lost Abbey’ game for GABF

02 Oct

If you are going to the Great American Beer Festival next week and enjoy Lost Abbey beers, you may find the activity they have dreamed up interesting and fun. The activity will help you explore the burgeoning Denver craft beer scene while possibly earning Lost Abbey beer, wearables, or even a coveted Ultimate Box Set collection of their beer.

The company is billing the game as a live version of “Where’s Waldo.” The story line is that Abbot (called Abbey) has set off to Denver ahead of the GABF, but has a terrible sense of direction. The Lost Abbey beers want to find Abbey before something goes terribly awry. That is where you come in; it is up to you to follow the trail of clues Abbey leaves behind and locate the wayward Monk.

Through notes on both Twitter and Foursquare, participants will need to follow in Abbey’s footsteps and visit each location he does (there are a total of seven). Along the way to finding Abbey, you will have the opportunity to win a number of prizes but, it is the first to find Abbey on Saturday, October 13 that will the Grand Prize.

Full details on how to play the game are located here:

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Posted by on October 2, 2012 in Beer, Beer Festival, Craft Beer Brewery


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