Festival season is in full swing here in the Southeastern United States and SweetWater is gearing up for one of the biggest and best. This year marks the 10th year for the annual SweetWater 420 Festival named for their popular flagship beer SweetWater 420. And, with a decade of partying in the can, comes a new venue. This year the event will be held in the heart of downtown Atlanta at Centennial Olympic Park. The weekend-long event celebrates Earth Day with music on two stages, a comedy tent, local artist market, KidZone, EDM stage, food trucks, the SweetWater craft beer experience tent, Planet 420 non-profit and environmental village and plenty of SweetWater brews.
The event is known far and wide for the outstanding musical talent it attracts. And, while final details are being worked out on the main stage two headliners, festival goers can expect to enjoy headlining artists and local favorites like: Steel Pulse, Chris Robinson Brotherhood, Galactic, Dirty Heads, Eoto, Conspirator, Anders Osborne, Nicki Bluhm & The Gramblers, Kung Fu, Honey Island Swamp Band, Wesley Cook, Music Matters Rock U Kids Bands: In Trouble, and The Endless Energy.
“SweetWater 420 Festival is an unbelievable opportunity for us to bring all of the brewery’s passions together in one great festival environment,” said Director of Marketing at SweetWater Brewing Company, Steve Farace in a press release. “As we celebrate our 10th anniversary, we are laying the foundation of the festival’s future in our new home at Centennial Olympic Park, and we are looking forward to what’s in store.”
While music plays a huge role in the weekend, the festival provides many more experiences than just good jams. Making a return this year is the SweetWater Experience that brings together beer-lovers with beer industry experts for panel discussions, specialty brews and displays with a look at the culture, beliefs and history of the brewery. Last years’ Experience featured discussions with brewery owners, beer bloggers and other experts designed to round out the craft beer experience for guests and perhaps spark a deeper desire to learn about the industry movement.
Along with having a good time, giving back to the community has always been an important part of SweetWater’s culture. To that end, the festival will once again offer a variety of social and eco-friendly events and activities for guests of all ages. Planet 420 returns, housing dozens of non-profit and environmental organizations offering exhibits and workshops promoting green practices for the home.
Festival attendees can also expect to find an artist market showcasing creations from some of the regions’ most-talented craftspeople. More athletically and competitively inclined guests can participate in the SweetWater 5K run that ends at the festival site, along with Gas South’s cornhole tournament playoffs on festival grounds.
For the youngsters, the festival will provide a KidZone presented by Chipotle Mexican Grill Saturday and Sunday that includes sustainable crafts, gardening workshops, farm to table food preparation, Circus Camp activities, moon jumps, a musical instrument petting zoo and much more.
Those in need of a chuckle can slip in to the 420 Comedy Tent that will feature live comedy shows and improv workshops throughout the weekend. And, to keep things family-friendly, the laughs will be tame during the day. But, when the sun goes down, adults can enjoy full-on unfettered comedy mayhem.
This year the SweetWater 420 Festival will take place Friday, April 18 through Sunday, April 20. Tickets range from $10 for a single-day general admission pass to $18 for the entire weekend. For those who want more access and perks, VIP passes are available for $60 per day or $135 for the weekend. For more information, please visit www.sweetwater420fest.com, follow SweetWater on Twitter and Instagram @420fest, or become a fan on Facebook at www.facebook.com/420fest.