New beer company tees off in Florida, headed by professional golfers

22 Oct

GolfBeer-BrewThe Brew Hub in Lakeland is off to a great start with contracts to brew several beers for Cigar City Brewing Company and now a new set of brews from professional golfers Freddie Jacobson, Keegan Bradley, and Graeme McDowell. The trio of golfers have teamed up to produce a series of easy-drinking brews that pair perfectly with a par three.

Read more about the new brews in the official press release below. Also check out the video following the press release.

Freddie Jacobson, Keegan Bradley, and Graeme McDowell launch a series of easy-drinking craft beers

ORLANDO (October 21, 2014) – Three of the top names in professional golf are now in the beer business. Freddie Jacobson, Keegan Bradley and Graeme McDowell will launch a series of easy-drinking
craft beers through their new company, GolfBeer Brewing Co. The move marks the first time
professional golfers have started their own beer company and have been associated with craft beer.
“Our lives have always revolved around golf, but we also are passionate about great beer, so we’re
really excited about this,” said Freddie Jacobson, a founding partner of the GolfBeer concept. “I was first
introduced to the idea of brewing a beer after a conversation I had with my friend and business
associate Patrik Waxin. I immediately jumped at the opportunity to combine three of my passions: golf,
beer and building a business. After doing my research and assembling a team of brewing experts, I
reached out to my fellow players Keegan Bradley and Graeme McDowell to join me in this venture. Not
only do they share my love of great beer, they also have an interest in building businesses and careers
which transcend the golf course. Together we created refreshing and drinkable craft beers you can
enjoy, whether you are on the course, at the 19th hole with friends, or at home watching a tournament
on television.”

The beers were created to meet each golfer’s preference and taste profile: Freddie Jacobson’s
Scandinavian Style Blonde Ale is a light ale brewed with Crystal malt and a variety of European hops;
Keegan Bradley’s New England Style Lager is an easy-drinking lager brewed with two-row barley and a
variety of North American hops; and G-Mac’s Celtic Style Pale Ale is a crisp, refreshing pale ale with a
floral hop aroma and a snappy finish. Each of the golfers played a role in the design of the packaging
which features their name, signature and silhouette. All three beers are between 4.5 and 5 percent
alcohol by volume (ABV) and will be priced comparably to other premium craft beer.

“For me as a golfer and a restaurant owner, GolfBeer is the perfect marriage, bringing together two of
my favorite things,” said Graeme McDowell. “I am excited to join the GolfBeer team and I look forward
to sharing our beers, both at my restaurant Nona Blue and at courses and clubs throughout Florida.”

GolfBeer will initially be available on draft and in 12-ounce cans at select golf courses, restaurants and
country clubs throughout the state of Florida. The company plans to introduce all three brands in 12-
ounce glass bottle (six-packs) and expand to grocery stores, bars, and restaurants in 2015.
“To have a master brewer develop a beer based on my taste preference has been an incredible
experience,” said Keegan Bradley. “The beers are delicious, the concept is unique and I’m excited to be a
part of it.”

The team chose the Florida market to debut GolfBeer for a variety of reasons. Demand for craft beers in
the state is growing at a faster rate than anywhere in the country, to the point that wholesalers and
retailers can’t get access to enough craft beer to meet the demand. This need, coupled with the large
number of recreational golfers and golf courses that call Florida home, made it the perfect market to
introduce the company’s first line of beers.

Golf Beer Brewing Co. from Indie Atlantic Films on Vimeo.

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Posted by on October 22, 2014 in Beer


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