For many, the day after Thanksgiving — referred to as Black Friday — is a day of getting up before the rising sun, standing in lines for hours to grab great prices on electronics and other gifts meant to reside under a Christmas tree. But, for beer lovers in the United States it means something different. Black Friday marks the annual release of Goose Island Brewing Company’s coveted Bourbon County Brand Stout (BCBS).
Once a year the brewing experts at Goose Island pull out all the stops and release several varieties of this brew that has been rated as one of the top 20 beers in the world. This year, the brewery has gone over the top in several cities including Jacksonville, Fla. to host a release event that will live on in the memory of those lucky enough to attend. This year’s event will feature partnerships with local artisans Edgewood Bakery and Brew Five Points, in addition to custom Goose Island gifts to the first 200 beer fans in line.
Continuously pushing boundaries and flavor profiles of the lauded beer collection, this year’s BCBS varietals include: Coffee, in partnership with Intelligentsia, Vanilla Rye, Barleywine and Original. First crafted in 1992, Goose Island’s BCBS has paved the way for the art of aging beer in bourbon barrels, and is widely considered the standard of excellence for this specialty craft beer category.
This is the fifth year Goose Island is releasing Bourbon County Brands on Black Friday. In 2013, at the release event in Chicago, more than 500 people lined up to experience the Bourbon County phenomena firsthand. In 2014, with special Black Friday events in additional cities featuring unique collaborations with local artisans from coffee roasters to donut makers, the company expects an even greater turnout.
In Jacksonville, Beer:30 at 1271 King St. in Riverside will host the festivities.