Snow skiers that are also craft beer lovers have reason to rejoice during their après ski celebrations at Winter Park Resort in Colorado. According to an article in the Denver Business Journal, skiers will be able to purchase New Belgium products throughout the resort.
In an era of collaborations, the New Belgium/Winter Park pairing is notable because both companies are titans in Colorado. Winter Park is the fourth largest ski resort in the state and New Belgium is the largest craft brewer in Colorado and the third largest in the country. Bringing these two companies together is a major coup for both.
In the Denver Business Journal article, New Belgium spokesman Bryan Simpson said, “Winter Park is a Colorado institution and we’re delighted to be pouring our beers at the end of the day. There is something absolutely blissful about riding and skiing hard all day and wrapping that up with a well-earned beer with friends.”
Skiers and visitors to the resort can expect to find New Belgium flagship brews like Fat Tire and Ranger along with seasonals and specialty beers. In addition, the brewery will create a new beer exclusively for the resort named Mary Jane Ale after the popular back bowl skiing area. Mary Jane will be a hoppy ale perfect for those who like a little bite from their brews.
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