ROK Drinks, a subsidiary of ROK Stars PLC plans to acquire a second Bavarian brewery due to a forecast of high demand for German-style beers. In a press release out today, the widely diversified company states that the, “…heritage of Bavarian beer is vital in the successful marketing of our beer.”
The company’s first German brewery acquisition was of Aktien Brauerei of Kaufbeuren a 700-year-old brewery. Renamed ABK by ROK Drinks, the brewery pioneered the use of only the finest ingredients to include only the finest barley and hops as well as the purest local waters nearly 200 years before Duke William IV enacted the declaration in 1516 known as The German Beer Purity Law or “Reinheitsgebot”.
Learn more about ROK Drinks and ABK Bavarian Beer at the following links:
Read the entire press release below.
LOS ANGELES, April 28, 2015 /PRNewswire/ — ROK Drinks, the beverages division of ROK Stars PLC, has today announced that, following successful export sales of its ABK Bavarian Beer into key markets around the world including China, the US, Singapore, France, Italy and Spain, that it will begin its search to acquire a second Bavarian brewery to meet the forecast capacity of future export orders.
Commenting, Jonathan Kendrick, Chairman of ROK Stars said, “It’s very exciting that since we acquired the majority interest in the historic 700 year old Aktienbrauerei Kaufbeuren brewery in 2013 and re-branded it as ‘ABK Beer – Since 1308’ we’ve already achieved repeat-order export sales in many of our target key markets, against huge competition in the heritage and craft beer market from the major brewery groups. We now believe the time is right to add a second Bavarian brewery to our production portfolio to meet future demand.”
ROK Stars PLC was co-founded by John Paul DeJoria, known as ‘America’s favorite entrepreneur,’ and Jonathan Kendrick. John Paul DeJoria is best known as the co-founder of Paul Mitchell, the largest privately held hair care business in North America, as well as being co-founder of Patron tequila, the world’s Number 1 premium tequila brand.
“The communicable narrative of the heritage of Bavarian beer is vital in the successful marketing of our beer in the most important markets. It’s something beer fans can really buy into and now we’re looking to add further volume and capacity to meet future forecast demands, while increasing beer production efficiencies across the board,” added Kendrick.