As a kid, I loved scavenger hunts. There was something adventurous about getting a list of odd items to find and then headed of on the trail to find them. This spring, the Jax Beer Society has taken that idea and given it a beer-centric twist. Beginning at Gastrofest Saturday, March 19, 2016, hunters can seek out great beer in Jacksonville and, if they are crafty enough to tick off everything on their “to-find” list, score a couple of tickets to the Beer Society’s Jax Beer Week soiree Mash In.
Dubbed the “Half Mash,” the scavenger hunt has beer-lovers visiting each of the eight local craft breweries and three Associate Business Members to complete their list. At each stop hunters are to snap a photo with their smartphone in front of the Jax Beer Society poster. Then they are to post the image to social media and tag it with the hashtags: #jaxbeersociety #jaxaletrail #drinkitinjax.
Intrepid scavengers who complete the hunt by Thursday, March 31, 2016 will be rewarded for their skills with a pair of tickets to the Jax Beer Society Mash In on Saturday, September 24, 2016.
Look for the Jax Beer Society tent at Gastrofest to get a “wild card” photo that can stand in for any one scavenger hunt photo. Enthusiasts can also pick up a pair of free bright red sunglasses that are sure to be all the rage at the event.
Hunters are encouraged to have fun – within the bounds of good taste – with their photos and, of course, enjoy a pint of good beer at each stop. The eight local breweries participating in the Half Mash include:
- Aardwolf Brewing Company
- Bold City Brewing Company
- Engine 15 Brewing Company
- Green Room Brewing Company
- Intuition Ale Works
- Pinglehead Brewing Company
- Veterans United Craft Brewery
- Zeta Brewing Company
A list of Associate Business Members can be found on the Jax Beer Society website at: http://jaxbeersociety.com/members/.