I first met Alexandra McKeown and Troy Orton of Hyperion Brewing Company at a kickoff event for the brewery at Community Loaves in Murray Hill more than a year ago. The event was low-key, but served to introduce Orton’s brewing skills and McKeown’s marketing skills. On those counts it was an unmitigated success.
Hyperion’s concept rests on Orton’s ability to craft a large number of tasty brews on the brewery’s one-barrel system and to askew the notion of having several core beers available on at all times. While that original concept may have changed a bit, the central idea remains. The brewery will serve a rotating
“We prefer flights to flagships,” said Hyperion owner McKeown. “We believe in freedom of choice. Our goal is to let the public decide what our core beers should be.”
Data from the brewery’s tap room point-of-sale system and guest feedback will be used to determine which brews will be brewed for distribution in the future.
Another aim for Hyperion was to open in an emerging neighborhood. The goal was to help in the renaissance of the area and to become a draw to bring more people into the area and bring vibrancy. After a long search, several false starts, and a bit of a rezoning fight with the city of Jacksonville, a location on Main Street in the Springfield National Historic District was chosen.
At a preview of their facility afforded to residents of their new Springfield home, Orton and McKeown showed off blueprints and concept drawings for the space. The brewery will occupy two store fronts on Main Street, but only one will be utilized at first. The other side will be used for expansion in future as demand warrants.
Within just a few weeks of the preview, the façade of the store fronts were painted black and the company’s logo appeared above the roll up door. In addition, the words, “Bold, Rebellious Beer Coming Soon,” were painted on the door.
On May 19th, the hard work and preparation will come to its fruition as Hyperion Brewing Company holds its grand opening celebration and welcomes guests for the fits time. The celebration will begin with a ribbon cutting ceremony at 4:30 p.m. and will be followed by the doors to the taproom opening to the public at 5:00 p.m. As an added bonus, the first 50 guests will receive a Hyperion branded tasting glass and a coupon for a free beer at a later date. To feed hungry beer-lovers, Hyperion has enlisted the help of Springfield-based Eddis and Sons food truck to serve legitimate Philly-style cheese steak sandwiches.
The taproom will boast 15 taps, but will only have limited Hyperion selections on opening day.
“We’ll be brewing at a break-neck pace to have as many of our beers ready for the grand opening as possible,” says head brewer Orton.
Crowlers – over-sized cans that can be filled and then sealed – will be offers in the taproom affording patrons the ability to take Hyperion brews home from the brewery. A limit of two crowlers per person will apply on the opening weekend.
Hyperion has also made arrangements with the Jax Brew Bus to shuttle beaches residents to the brewery with departures from Green Room Brewing Company at 4:30 p.m., 6:15 p.m. and 7:30 p.m. Tickets for the round trip are $15 and all riders must be 21 years of age or older.