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Hyperion opens to huge crowds, outstanding neighborhood support

23 May

IMG_8417 (1)Last week something wonderful happened in my neighborhood; with the opening of our first neighborhood craft brewery, hope and pride swelled to overflowing.

For longer than I have lived in the district, Main Street has been a source of frustration in its inability to attract consumers from other areas of the city. Uptown Kitchen made inroads, but it alone was not enough to provide the spark Main Street needed to truly start on the road to recovery.

Then, a few months ago, when Hyperion Brewing Company announced that it would be setting up shop in the Springfield National Historic District, the neighborhood lit up. The combination of Hyperion, the soon-to-open Crispy’s restaurant and bar and another brewery — Main & Six Brewing Company — seems to have reawakened interest in the long neglected heart of Springfield.

From the beginning, Hyperion’s mission was to open in an emerging neighborhood. The goal was to help in the renaissance of the area and to become a draw to bring more people into the area and bring vibrancy. After a long search, several false starts, and a bit of a rezoning fight with the city of Jacksonville, a location on Main Street in the Springfield National Historic District was chosen.

In a press release issued by Hyperion May 22, co-owner and CEO Alexandra McKeown estimated that more than 100 eager patrons attended the ribbon cutting ceremony and grand opening Friday, May  19. When I arrived I talked with numerous neighbors and others who were all excited for the new opportunities the brewery would bring to Main Street.

“All of us at Hyperion Brewing Company are overwhelmed by and so thankful for the support we received from the Jacksonville community, and especially our Springfield neighbors, at our Grand Opening and first weekend open for business,” McKeown said. “We look forward to adding more brews to our selection in the coming months and offering our customers a great experience at [our] historic Springfield’s first brewery.”

The new brewery will serve a variety of beer styles, traditional and innovative, on a 32-gallon 1-barrel system, ensuring plenty of variety for patrons to sample. The opening of Hyperion marks the first true nano brewery in Jacksonville with the aim of creating a large variety of beers while avoiding — at least initially — brewing “core beers” that are always on tap. The larger selection of beers provides patrons with a constantly changing selection that is meant to expose them to many different styles of beer.

Over the course of the weekend, Hyperion estimates that they served more than 900 patrons. I personally visited several times to find the taproom full of excited, laughing patrons eager to support the new business. Many expressed their enthusiasm for the direction and tone set by Hyperion.

Based on the response, it is easy to see that Hyperion touched a nerve within the historic district. And, if one can predict the response other new Main Street businesses like Common Grounds coffee shop, Block Skate Shop, Crispies and the forthcoming Main & Six Brewing company can expect from the outpouring of enthusiasm heaped on Hyperion, Springfield is about to become the next great entertainment and shopping district in Jacksonville.

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Posted by on May 23, 2017 in Beer, brewery

 

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