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Hyperion sets grand opening date

hyperion_logoI first met Alexandra McKeown and Troy Orton of Hyperion Brewing Company at a kickoff event for the brewery at Community Loaves in Murray Hill more than a year ago. The event was low-key, but served to introduce Orton’s brewing skills and McKeown’s marketing skills. On those counts it was an unmitigated success.

Hyperion’s concept rests on Orton’s ability to craft a large number of tasty brews on the brewery’s one-barrel system and to askew the notion of having several core beers available on at all times. While that original concept may have changed a bit, the central idea remains. The brewery will serve a rotating

“We prefer flights to flagships,” said Hyperion owner McKeown. “We believe in freedom of choice. Our goal is to let the public decide what our core beers should be.”

Data from the brewery’s tap room point-of-sale system and guest feedback will be used to determine which brews will be brewed for distribution in the future.

Another aim for Hyperion was to open in an emerging neighborhood. The goal was to help in the renaissance of the area and to become a draw to bring more people into the area and bring vibrancy. After a long search, several false starts, and a bit of a rezoning fight with the city of Jacksonville, a location on Main Street in the Springfield National Historic District was chosen.

At a preview of their facility afforded to residents of their new Springfield home, Orton and McKeown showed off blueprints and concept drawings for the space. The brewery will occupy two store fronts on Main Street, but only one will be utilized at first. The other side will be used for expansion in future as demand warrants.

Within just a few weeks of the preview, the façade of the store fronts were painted black and the company’s logo appeared above the roll up door. In addition, the words, “Bold, Rebellious Beer Coming Soon,” were painted on the door.

On May 19th, the hard work and preparation will come to its fruition as Hyperion Brewing Company holds its grand opening celebration and welcomes guests for the fits time. The celebration will begin with a ribbon cutting ceremony at 4:30 p.m. and will be followed by the doors to the taproom opening to the public at 5:00 p.m. As an added bonus, the first 50 guests will receive a Hyperion branded tasting glass and a coupon for a free beer at a later date. To feed hungry beer-lovers, Hyperion has enlisted the help of Springfield-based Eddis and Sons food truck to serve legitimate Philly-style cheese steak sandwiches.

The taproom will boast 15 taps, but will only have limited Hyperion selections on opening day.

“We’ll be brewing at a break-neck pace to have as many of our beers ready for the grand opening as possible,” says head brewer Orton.

Crowlers – over-sized cans that can be filled and then sealed – will be offers in the taproom affording patrons the ability to take Hyperion brews home from the brewery. A limit of two crowlers per person will apply on the opening weekend.

Hyperion has also made arrangements with the Jax Brew Bus to shuttle beaches residents to the brewery with departures from Green Room Brewing Company at 4:30 p.m., 6:15 p.m. and 7:30 p.m. Tickets for the round trip are $15 and all riders must be 21 years of age or older.

 
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Posted by on April 4, 2017 in Beer, brewery

 

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Jax Beer Guy teams up with Play Harder Tours for Helen, Ga. Oktoberfest package

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It is with great pleasure and quite a bit of excitement that I announce my partnership with Play Harder Tours for the first of what we hope will be many Jax Beer Guy beer adventures.

For our first destination we wanted something that was quintessentially beer-related. We could think of nothing better than Oktoberfest Printin Helen, Ga., the largest Oktoberfest celebration in the United States.

Nestled in the North Georgia mountains, Helen is a delightful town that has been turned in to an authentic German Alpine village. On its picturesque main street you will find an outdoor Bier Garten, an authentic German bakery, quaint shops and restaurants and loads of charm.

The festival takes place in the village Festhalle where you will be entertained by German oom-pah-pah bands, witness — and hear — alphorns blown, cow bells struck and accordions squeezed. Attendees will be dressed up in their finest drndles and lederhosen and polka dancing is sure to be the preferred dance floor activity.

In the Festhalle you tables will be set up in long rows — just like in Munich — for socializing with friends both new and old while enjoying mugs of cold German beer and eating brats, pretzels and more.

To learn more about Helen and the surrounding area, read my article from the Folio Weekly published March 1st.

If you have always wanted to attend this amazing event, now is your chance. Our trip includes luxury round-trip transportation to and from Helen by motor coach, tickets to the famous Helen Oktoberfest celebration and a few other surprises we have up our sleeves for you.

The round-trip motor coach transportation and Oktoberfest ticket is a steal at just $220 per person. In addition, single, double or quadruple occupancy rooms can be reserved through Play Harder Tours beginning at just $60 per person.

Contact Bill at (904) 910-7009 or bill@playhardertours.com for details or to reserve your spot today. This is going to be a very popular tour and space is limited, so reserve your place at the party today!

 
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Posted by on April 3, 2017 in Beer, Octoberfest

 

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Irish Wheat new Guinness offereing

Irish Wheat 1Guinness, the classic brewer from Ireland has been expanding its portfolio of beers lately and are now releasing a new product dubbed Guinness Irish Wheat. The brew is a classic wheat utilizes the same yeast found in the brewer’s stout. The result is a refreshing, light beer with notes of banana, cloves and citrus.

To learn more about the new beer, read the official press release below:

DUBLIN (March 30, 2017) – The good times that begin on St. Patrick’s Day don’t have to end by March 18 – after all, spring is here, summer’s on its way, and there’s much more to celebrate. With that spirit in mind, the Guinness brand is introducing Irish Wheat, the brewer’s newest beer.

“When the weather’s warmer, people love crisp, refreshing-tasting wheat beers,” said Padraig Fox, the General Manager for the Open Gate Brewery in Dublin, where Guinness Irish Wheat was brewed. “So now is the perfect time to unveil Irish Wheat, our uniquely Guinness spin on a really popular style of beer. From the ‘Sunny South’ of Ireland, where we source our wheat, to the USA – sláinte.”

The Open Gate Brewery is home to a group of Guinness brewers from all over the world whose job is to explore new recipes, reinterpret old ones, and ultimately, bring exciting beers to life. It’s a process that takes time and patience, which is also the right approach to enjoying these brews. Irish Wheat is the latest in a line of creations that includes Rye Pale Ale, Antwerpen Stout, Nitro IPA, and Guinness Blonde American Lager – each with its own unique story.

“I wanted to help create the best wheat beer outside of Germany,” said brewer Jasmin Winterer, whose native home of Germany led her to come up with the concept for Irish Wheat. “The style is familiar, but if you look closer, you’ll see how we made it distinctly Guinness – this beer uses 100% wheat sourced in Ireland and the very same yeast that goes into our world famous stout.”

Irish Wheat is right in line with a brewery that’s been putting its own spin on things since day one. In the late 1700s, Arthur Guinness, like most brewers at the time, based his operation on a steady production of ales. That all changed in 1799 when he chose to switch things up from those ales and focus more on darker, stouter beers, including the stout the world knows now. A couple of centuries later, this taste for innovation would also lead to the world’s first nitrogenated beer.

Guinness Irish Wheat will be available nationwide in the U.S. for a limited time in six packs of 11.2 oz. bottles for a suggested retail price of $9.99.

Tasting Notes

  • Irish Wheat is a clean, crisp refreshing tasting beer with notes of zesty citrus, subtle clove and banana
  • Appearance: light, golden with a typical wheat haze
  • Aroma: cloves with a hint of banana and citrus
  • Taste: clean, low bitterness with a subtle clove/banana flavor and a hint of zesty citrus
  • ABV: 5.3%
  • IBU: 21
  • Hops: Mount Hood & Amarillo
  • Malts: Irish Wheat & Stout Malt

To keep up with all things Guinness beer in America, be sure to follow @GuinnessUS on Facebook, Twitter, and Instagram. And whether enjoying a bottle of Irish Wheat out in the sun, or sipping on any beer from the Guinness family, please remember to respect the beer and drink sensibly.

 
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Posted by on March 31, 2017 in Beer, Beer Releases

 

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Jacksonville Jumbo Shrimp to host pre-season beer fest

Jumbo Shrimp & Suds Craft Beer Festival-page-001The inaugural season of the Jacksonville Jumbo Shrimp is quickly approaching and the team is planning a whole slew of great events to keep baseball lovers entertained and delighted. One of the first events is designed to appeal to beer lovers – the Shrimp & Suds Craft Beer Festival at the Baseball Grounds.

Local brews will be highlighted at the event along with more than 50 beers to sample. Concession stands throughout the ballpark will also be open to serve hungry festival goers some of the new menu offerings featured this year.

The event is scheduled for Saturday, April 1 from 3:00 p.m. to 6:00 p.m. and will benefit the Jacksonville USO.

For all the event details, take a look at the official press release below:

JACKSONVILLE, Fla. – Before the Jacksonville Jumbo Shrimp season begins next month, the Baseball Grounds of Jacksonville will play host to the Shrimp & Suds Craft Beer Festival to benefit the Jacksonville USO on Saturday, April 1, when guests will have a unique opportunity to get an early taste of the new ballpark menu and sample selections from more than 50 different beers including Northeast Florida’s local breweries.

The Shrimp & Suds Craft Beer Festival will be Saturday, April 1, from 3 p.m. to 6 p.m. VIP ticket holders will be able to enter at 2 p.m. A portion of the proceeds will benefit the Jacksonville USO.

“The Greater Jacksonville Area USO is most thankful to the Jacksonville Jumbo Shrimp for their support of the Shrimp and & Suds fundraiser in support of the USO and all the military families we serve,” said Greater Jacksonville Area USO Executive Director Mike O’Brien.

Tickets for the Shrimp & Suds Craft Beer Festival are available at www.jaxshrimp.com. For $40, a guest will receive 20 drink samples and a Jumbo-size ballpark pretzel. VIP admission is $50, which includes 25 drink samples, a Jumbo-size ballpark pretzel, and early access one hour before the gates open for other guests. Legal ID will be necessary for entry to the event, which is exclusively for guests ages 21 and over.

Samples will be available at the event of more than 50 different beers, including samples from local Aardwolf Brewing Company, Ancient City Brewing, Bold City Brewery, Engine 15 Brewing Company, Green Room Brewing, Intuition Ale Works, Pinglehead Brewing Company, Veterans United Craft Brewery, and Zeta Brewing Company.

Throughout the festival, guests will be able to purchase food and beverage from the Baseball Grounds of Jacksonville concession stands, shop for Jumbo Shrimp gear in the souvenir store, or purchase game tickets for the upcoming season.

The First Coast Car Council will also showcase specialty vehicles on the ballpark warning track during the event.

 
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Posted by on March 27, 2017 in Beer, Beer Festival

 

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Cigar City expanding distribution to North Carolina

jaialai1Tampa’s Cigar City Brewing Company is a true Florida success story. Coming from humble beginnings and crafty outstanding brews, they have grown to become one of the best-known breweries in Florida. Their annual Hunahpu’s Day Craft Beer Festival and bottle release attracts beer-lovers and brewers from around the country and even the world.

Now, the company is expanding its domestic distribution to North Carolina to grow its U.S. footprint and bring Florida-style brews like flagship Jai Alai IPA to the beer fanatics of the Blue Ridge Mountains and beyond.

Get all the distribution and launch event details in the official press release below:

TAMPA, FL & ASHEVILLE, NC – Cigar City Brewing Company Announces North Carolina
Distribution

Tampa, Florida’s Cigar City Brewing is proud to announce the addition of North Carolina to
the brewery’s distribution network. This is the second new state to receive deliveries of
Cigar City Brewing’s award-winning beer in over four years. CCB will be partnering with
numerous distribution partners to cover the state including Skyland Distributing Co.,
United Beverages of North Carolina, R.H. Barringer Distributing Company, Long Beverage
Inc., Carolina Distributing LLC, Healy Wholesale Co Inc., Atlantic Shores Distributors,
Coastal Beverage Co. and City Beverage Co Inc. Twelve ounce cans of Jai Alai IPA, Maduro
Brown Ale, Florida Cracker Belgian-style White Ale, Invasion Pale Ale and Tampa-style
Lager can currently be found in this new market with draft beer to follow shortly behind.

Market launch events will be taking place across North Carolina from March 21st thru
March 29th with numerous Cigar City Brewing representatives present, including Cigar
City Brewing’s El Lector Neil Callaghan and Brand Manager Lucas Widrick. These events
will be incredible opportunities for North Carolina’s craft beer fans to enjoy some of the
first CCB beer to be shipped to the state and to learn about Cigar City Brewing’s brand and
it’s award winning beer from the people who know it best.

Cigar City Brewing’s official North Carolina Launch Party will be taking place at Oskar
Blues’ Tasty Weasel Taproom in Brevard on Saturday, March 25th beginning at noon. This
event will feature specialty Cigar City Brewing taps, a Jai Alai-infused food special from the Oskar Blues CHUBwagon food truck and live music from South Carolina rockers The
Excons from 6-8pm.

Cigar City Brewing’s beer, including award-winning Jai Alai IPA, is now available in eight
states encompassing Florida, Georgia, Alabama, Virginia, Pennsylvania, New York,
Tennessee and North Carolina. Cigar City Brewing’s ales and lagers are also exported to
the country of Denmark.

Cigar City Brewing’s North Carolina Launch Events

Week of 3/20 – Raleigh
● 3/21: Tyler’s Durham
● 3/22: Raleigh Times
● 3/23: Raleigh Beer Garden

Week of 3/20 – Brevard
● 3/25: Launch party at Oskar Blues Brewery’s Tasty Weasel Taproom in Brevard

Week of 3/27 – Asheville
● 3/27: Barley’s (Asheville)
● 3/28: Creekside Tavern
● 3/29: Black Rose (Hendersonville)

Week of 3/27 – Charlotte
● 3/28: Brawley’s Beverage
● 3/29: Duckworth’s (Huntersville)
● 3/30: Pub Crawl — Harris Teeter #11, Growler USA, Kit’s Trackside Craft, The

Fillmore Charlotte (for The Flaming Lips show)

Visit Cigar City Brewing’s website [ www.cigarcitybrewing.com ] to find the CCB beer closest to
you.

 
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Posted by on March 22, 2017 in Beer, Beer News

 

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Oskar Blues GUBNA switching to draft only

hand-picking-hops-for-oskar-blues-gubna-imperial-ipa-craft-beerWhen GUBNA first came on to the beer scene in 2011, it quickly became a sensation with its in-your-face wallop of hops. Since then the annual release has been something that many hop heads look forward to with great anticipation. In the past, cans of the pungent brew were available in most markets served by Oskar Blues. But, this year the brewery is changing things up and only making it available on draft in most markets. Cans will only be available at the brewery’s taprooms in Colorado and North Carolina.

Learn more about this year’s incarnation of GUBNA in the official press release below:

 Longmont, CO, Brevard, NC, & Austin, TX – Oskar Blues Brewery’s GUBNA Imperial IPA is back in the mix for year six with an emphasis on the sticky-icky and a hop punch-in-the-mouth.

Every year Oskar Blues’ eccentric fellowship of deranged brewers work with hop growers to seek out the most potent, unique and mind-bending hop varietals of the season. By annually altering the hop bill, GUBNA continually reinvents itself while letting the best and brightest of these powerful flowers flourish. This year’s disestablishmentarian dankness comes from a blend of Azacca, Sterling, and Crystal hops hand-selected by sensory panels at each of OB’s three breweries.

“The traditional hops beat out some newer, experimental varietals this year, which surprised many of us  here at OB,” said Tim Matthews, Head of Brewing Operations. “But the hops just spoke to the nearly 100 employees that participated in GUBNA hop selection and we must obey the rub.”

GUBNA clocks in at over 100 IBUs and at 10% ABV it’s a beer that you better sit down to drink before it sits you down. Expect big zesty lime and orange flavors, with a spicy/herbal sweet aroma and all the dank you’d expect from the intense hop load. The GUB, as always, sits on a base of Rye, North American Pale, and Munich malts, which offers a smooth and flavorful backbone to support the gargantuan load of hops.

In an effort to preserve GUBNA’s finest quality, the freshness of its hops, the imperial IPA, previously featured nationally in cans, will switch to a draft-only offering across the country. 12 oz. cans will only be available for to-go purchase in the Colorado and North Carolina Tasty Weasel taprooms.

Free-flowing GUBNA goodness will be available nationwide on draft in bars from March to May while supplies last. Use our Beer Finder at http://www.oskarblues.com/beerfinder to load up.

 
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Posted by on March 22, 2017 in Beer, Beer Releases

 

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Green beer’s dubious beginnings

Green-BeerGreen beer has become a staple of many St. Patrick’s Day celebrations all across the United States. But, who came up with the original idea and why would someone take a perfectly good beer and turn it a most unnatural shade of green? By most accounts, the story of green beer goes back to New York City 102 years ago.

In the mostly Irish neighborhoods of the New York City borough the Bronx, a coroner and toastmaster by the name Dr. Thomas Hayes Curtin – himself an Irish immigrant — debuted his invention at a social club during a St. Patrick’s Day feast. Guests at the feast were astonished and delighted at the wondrous beer before them.

“No, it wasn’t a green glass, but real beer in a regular colorless glass,” wrote syndicated columnist, Charles Henry Adams in his column New York Day by Day, March 26, 1914. “But the amber hue was gone from the brew and a deep green was there instead.”

When pressed for the detail of how he had created the deep green brew, Adams reported that Curtin was reserved in his response. He would only say that the effect was achieved by adding a single drop of “wash blue” – an iron-based wash additive used to whiten clothes – to a certain volume of beer. He did not divulge the exact amount of beer he added the toxic substance to change it green but it was presumably a large enough volume to dilute the poisonous effects of wash blue.

But, another newspaper, the Spokane Press, also made mention of a green beer in 1910. Under a headline proclaiming, “Green Beer Be Jabbers!” (be jabbers is apparently an excited swear) the newspaper relates an account of a local bar pouring green beer. But, the beer did not get its color artificially.

“It is a regular beer,” the paper reported. “Apparently it has not been colored locally. It tastes like beer and looks like paint, or rather like the deep green waves in mid-ocean with the sun striking them through.”

The article went on to say that the bartender was the only person that knew how the beer had turned green and he was not revealing the secret.

“All day he has been drawing from one of the regular taps,” the article said. “And no one has seen him dump in any arsenic.”

A comforting thought, that.

The idea of serving green beer itself may have come from an old Irish tradition called “drowning the shamrock.” Men were said to have dropped a shamrock into their whiskey after parades and special events. The custom was meant to bring good luck to the imbiber because of the holy meaning ascribed to shamrocks.

Legend has it that St. Patrick himself used the abundant shamrock as a prop to explain the concept of the holy trinity – the Father, the Son and the Holy Ghost — to King Laoghaire of Ireland in the early days of the Catholic church. The holiday now celebrated as St. Patrick’s Day began as a holy fest day to honor Patrick’s death on March 17, 461. Because the feast day falls in the middle of Lent when Catholics are supposed to practice abstinence from meat and alcohol, the church lifted the restrictions giving rise to over-consumption since Lent had several weeks left.

Whether green beer began in New York or Spokane, one thing is certain, there will be plenty of green beer flowing from taps next week for St. Patrick’s Day. Though now beer is tinted green with food coloring rather than poison.

 

 

 

 

 

 

 

 

 
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Posted by on March 16, 2017 in Beer, Beer history

 

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