Monday, May 15 marks the beginning of American Craft Beer Week 2017. The week celebrates the diversity of the American craft beer scene and strives to educate the uninitiated to the many joys of craft beer. In addition, this year the Brewers Association
— the trade organization dedicated to supporting craft beer brewers — have launched a #BeerItForward campaign.
Simply put, Beer It Forward is a way to do something extra with beer. Its a means to make someone’s day, say thank you for a job well done or just an anonymous gesture that shares the craft beer love with someone else. Beering It Forward could be something as simple as buying a pint for a stranger while at a taproom, bringing a six-pack of special brews to a friend or including extra beer in a trade. Anything that “pays it forward.”
When someone Beers It Forward to you, document their generosity on Twitter, Instagram and Facebook and tag it with #BeerItForward.
Get more information about the concept in the infographic produced by the Brewers Association below.