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Tag Archives: Belgian-style

Adult website breaks in to beer industry

xhamster_beer_manufacturing_italian_brewery_porn_industry_usaFew things in this world are more popular than craft beer and internet porn. So, with this in mind, one of the most popular internet adult entertainment sites has now gone in to the beer business by producing their own ale. xHamster.com, the porn site that has commissioned the beer, has a history of innovating in the industry. Last year the company introduced the first porn star search reality program called “The X Factor.” With xHamster Beer, the company is looking to leverage its marketing prowess beyond adult entertainment and in to private and VIP marketing.

But, why would a porn purveyor want to go in to the brewing business? According to the company’s press release, it was the brainchild of a “beer-addict project manager at xHamster [who] decided that the company should create a new SFW (safe for work) product that will be loved and needed by everyone.”

The company began the search for a brewer to produce the beer and landed on Italian craft beer manufacturer K&L Beer. The brewer, based out of Veneto, Italy, specializes in producing brews with natural and organic ingredients. Their beers are preservative free, unpasteurized and unfiltered.

Dubbed “the world’s first porn beer,” xHamster Beer is a Belgian-style tripel brewed with five malt varieties, two varieties of hops, Italian organic honey and spices. The flavor is said to be very full-bodied, slightly sweet and spicy. And, at 8.5%, the beer packs a considerable wallop.

Blair Williams, winner of the “The X Factor,” brand ambassador for xHamster and adult film star has appeared in a promotional video for the beer (see below).

“From its sweet honey taste,” she said in a Tweet to me. “To the way the ice cold xHamster Beer goes down my throat, I just can’t get enough of it.”

Marketed with the slogan, “Double Your Pleasure,” (a bit odd because the beer is a tripel) xHamster Beer is geared towards adult entertainment venues and high end clubs. The whimsical packaging consists of a dark-colored bottle emblazoned with a gold label featuring a grinning hamster.

“It is now time to enjoy a quality beer with your best source for adult entertainment,” says Alex Hawkins, a spokesman for xHamster.  “Giving back to our dedicated fans is our number one priority. After so much demand for xHamster Beer, we decided it is only fair that we make it available for everyone.”

After the first, limited-quantity run of the beer became a hit with fans and friends of the company, the decision was made to put the beer in to wider distribution. The company partnered German online beverage shop Urban Drinks and released xHamster Beer to a wider audience.

Demand for the beer was stratospheric and the shop sold out within five days. xHamster Beer became the number one selling beer on Urban drinks within a week and shot to the number three position among all drinks sold on the site.

Posters on the popular beer check-in site Untappd, give the brew mixed reviews and an overall rating of three out of five stars. As of the writing of this article there are no reviews of the beer on the Beer Advocate or Rate Beer web sites.

Currently, xHamster Beer is only available in Europe. But, according to the press release, xHamster is actively seeking distributors across the globe including in the United States.

 

 
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Posted by on January 5, 2017 in Beer, Beer Releases

 

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Oskar Blues releases new summer refresher

unnamedOne of my favorite style of beer for a hot summer afternoon is a Belgian Wit. But, had it not been for a Belgian milkman named Pierre Celis. By 1960, the beer, which had once been immensely popular in eastern Belgium, had disappeared from production and was essentially extinct.

Celis, who lived in Hoegaarden, Belgium, was not about to let his beloved witbier vanish from the face of the earth so he purchased some used brewing equipment and began producing the beer himself in 1966. Within just a few years, other brewers again began brewing the style and one of beers greatest comebacks was completed.

The beer is characterized by its hazy white appearance and the spices used to flavor it. Brewers use a melange of spices like chamomile, anise, grains of paradise, peppercorns, ginger and orange peel in the brewing process to give the beer its unique flavor.

American craft brewer Oskar Blues has produced its version of the refresher for years but, until now, it had only been available on tap at the company’s tap rooms and restaurants. That changes this month when Priscilla White Wit Wheat will  be released in cans across the country.

Read all about the brew in the press release below:

Longmont, CO & Brevard, NC & Austin, TXOskar Blues Brewery, the brewery that launched the craft beer-in-a-can apocalypse in 2002, announces the national launch of an AmeriCAN take on the Belgian Classic Wit, Priscilla White Wit Wheat. It’s a Belgian White, Belgian Wit, Belgian Wheat…it’s a White Wit Wheat (5.2% ABV, 20 IBUs).
The beer, which features orange peel and coriander spice, emanated from the basement blues music legacy Dave McIntyre (18 year Oskar Bluesologist) built at the original Oskar Blues Grill & Brew in Lyons, CO. On draft for over a decade, Priscilla’s zesty citrus and light fresh baked bread aromas mix with spicy, fruity fermentation. Light bodied with a subtle savory spice accent and a dry, lightly tart finish you can nearly feel the flicker of the neon and sounds of the King. White Wit Wheat.
“Priscilla is a beer steeped in Oskar Blues’ music history,” said Chad Melis. “A longtime Oskar Blues favorite, we’ve decided its time to bring this amped up, electric brew from the basement and to the masses.”
Oskar Blues, named “The hottest place to be on a Saturday night in Colorado” by Rolling Stone because of its roots in the Colorado music scene, will brew its first batch of Dale’s Pale Ale at their new brewery and taproom in Austin, TX today. The brewery will continue its tradition of soul-savin’ live music with a music venue as part of the Austin taproom.
Priscilla White Wit Wheat will launch throughout the month of June in all 50 states where Oskar Blues is sold and will be available in 12oz. 6-packs and draft.
 
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Posted by on June 2, 2016 in Beer, Beer Releases

 

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New Florida Brewery Auctioning First Pour

A new brewery and tap room opened in Dunedin, just north of Clearwater on the west coast Florida earlier this month. The brewery, Seventh Sun Brewing Company comes courtesy of two brewing veterans Justin Stange and Devon Kreps. Kreps’ has worked for Anheuser-Busch and Stange has worked for Sweetwater Brewing Company and Cigar City. While the brewery is busily brewing their own brews, they currently have a number of guest beers from around the state and overseas pouring.

The brewery will specialize in brewing Belgian-style beers with an emphasis on sours as well as IPAs and classic Berliner Weisse style brews.

Read more in the press release below.

Press Release:

(Dunedin, FL) – Seventh Sun Brewing Company in Dunedin, FL plans to unveil their beer on Jan 7th; the first glass poured will be up for auction, proceeds benefitting the Homeless Emergency Project (HEP).

Owner Justin Stange began brewing beer shortly after opening on December 2nd. Since that date, Seventh Sun has been offering guest taps of beer in the same styles the pair plan to offer – a mix of Belgian style ales, sour beers and a variety of IPA’s.

The brewery will open with all ten hand-blown glass taps pouring Seventh Sun beer for the first time on January 7th. Those vying for the first taste can bid on Ebay (or search Ebay with item # 230719655159) and take their pick of the first of the ten beers to be poured.

Proceeds of the auction will be donated to Clearwater’s Homeless Emergency Project (HEP), one of the oldest and largest providers of housing and support services for the homeless in Pinellas. Visit http://www.ethep.org for more information.

“We feel very lucky to have the opportunity to begin this venture and we wanted to give something back, especially to a cause that is helping where so many people are hurting right now, “says owner Devon Kreps. “We really hope that given the spirit of the holiday season, we will be able to raise a substantial amount for HEP. Getting a family back on its feet takes a lot of resources and every donation whether financial or by volunteering time, makes a difference.”

Seventh Sun’s official launch happens at 1012 Broadway in Dunedin with the first beer pouring at 2:00pm on January 7th. HEP will also have a booth for those wishing to donate or inquire.

 
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Posted by on December 27, 2011 in Beer

 

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Sierra Nevada Continues Production of Heavenly Ales

Sierra Nevada Ovila Dubbel

Image by Another Pint Please... via Flickr

Earlier this year I wrote with much enthusiasm about a new venture that Sierra Nevada Brewing was embarking on; a collaboration with the Trappist monks of the Abbey of New Clairvaux in Vina, CA known as the Ovila series. The partnership was to produce three brews this year; a Saison, a Dubbel, and a Quad. Both the Saison and Dubbel have been released and both are excellent. The Saison is lemony and refreshing as a Saison should be while the Dubbel is rich with plum flavors.

The Quad, which is just now being released, promises to be just as wonderful as the other releases in this series. Bill Manley, Sierra Nevada’s director of communications, describes Ovila Quad as “kind of figgy, with a rum-raisin aroma, but finishing quite dry.”

For those not in the know, a Quadrupel brew is a style originated by De Koningshoeven Brewery in the Netherlands, the only Trappist brewing abbey not in Belgium. According to the beer styles guide for the Great American Beer Festival competition, the style is:

“…characterized by the immense presence of alcohol and balanced flavor, bitterness and aromas. Its color is deep amber to rich chestnut/garnet brown. Often characterized by a mousse-like dense, sometimes amber head will top off a properly poured and served quad. Complex fruity aroma and flavor emerge reminiscent of raisins, dates, figs, grapes, plums often accompanied with a hint of winy character. Caramel, dark sugar and malty sweet flavors and aromas can be intense, not cloying, while complementing fruitiness. Though well attenuated it usually has a full, creamy body. Hop characters do not dominate; low to low-medium bitterness is perceived. Perception of alcohol can be extreme. Clove-like phenolic flavor and aroma should not be evident.” Another trait of the style is a high alcohol content usually above 10% ABV. This style is sometimes called Grand Cru, as well.

The Ovila Series was begun to assist the monks in raising funds to restore the chapter house of the Santa Maria de Ovila monastery formerly of Trillo, Spain which served as an assembly hall for Cistercian monks for more than 800 years. History, though, was not kind to the Abbey and over the years a series of wars, fires, and ransackings reduced the Monastery to being used as agricultural storage – the Chapter House, to store manure. In 1931 some of the stone blocks of the Chapter house were sold to newspaper magnate William Randolph Hearst, but the project he had in mind never came to fruition, so the blocks lay unused in San Francisco for decades.

In 2003 the ground was broken on the site of an orchard at the Abbey of New Clairvaux to rebuild the Chapter House. In 2010 Sierra Nevada, under the Ovila Abbey brand name, began producing Belgian-style beers to assist in funding the restoration.

Even though the final stone will be placed in just a few weeks, there is still a lot to be done before the Chapter House is fully0restored. Because of this, Sierra Nevada has extended its support into 2012. In an article by the Washington Post, Manley says the brewery plans to rerelease the Ovila Dubbel year-round in four-packs of corked, 375-ml (12.7-ounce) bottles. Sierra Nevada also will release two more limited-edition Ovila beers in the larger format: a Belgian-style strong golden ale and a version of the quad, aged in brandy barrels.

I anticipate getting a bottle of the Quad in the next day or so. I am looking forward to trying it and letting you know my thoughts. Based on the track record of Sierra Nevada, I am convinced it will be nothing short of heavenly.

Until next time,

Long Live the Brewers!

Cheers!

Marc Wisdom

 
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Posted by on December 2, 2011 in Beer, Beer Styles, Belgian, Craft Beer Brewery

 

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