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Budweiser extending “Give a Damn” Lyft offer

csr-give-a-damn-300x160Driving drunk is never OK. Even driving after just a couple of drinks can be dicey (see my series on my experience with a DUI). So, why risk it? With so many options to get you home safely after a night out on the town, it is foolish to even consider driving after drinking.

Not long ago, Budweiser launched a program called, “Give a Damn.” The program is geared toward raising awareness of the options available to avoid drunk driving. In the program, Bud provides free rides with on-demand car service Lyft.

The program was so successful that the brand is extending the offer just in time for the Halloween weekend and the holidays, a peak time when drunk driving is at its highest; Budweiser and Lyft are stepping up their efforts to reduce drunk driving by delivering more rides to help more people get home safely.

Starting on Thursday, October 27, the first 6,000 adults 21+ (an increase of 1,000 rides weekly) who obtain a ride code from Budweiser’s Facebook page (at 2:00pm every Thursday) can now redeem it for a Lyft ride home on Thursday as well as Friday or Saturday during peak party hours now through the end of the year (10 p.m. – 2 a.m.).

Additionally, to account for the high instances of drunk driving on Halloween, Budweiser is extending that weekend’s 6,000 rides to be redeemable by an extra day from Thursday, Oct. 27 through Monday, Oct. 31.

Last month, the companies announced a partnership to provide safe rides home in New York, Colorado, Illinois and Florida. Now, the partnership has officially expanded to Washington, DC. The partnership, the largest ever of its kind between a beverage company and a ridesharing company aimed at reducing drunk driving, pledges up to 90,000 safe rides home.

To complement its partnership with Lyft, Budweiser is also unveiling a cheeky ad featuring Helen Mirren, in which she calls out drunk drivers with her signature charm and tone of voice.  The spot, titled “Give A Damn,” is on the Budweiser YouTube page and offers a slightly new take on last year’s popular Super Bowl ad starring the British actress, but the message is the same: Budweiser wants drinkers to #GiveADamn and take personal responsibility for not driving drunk.

Watch the new video here: https://www.youtube.com/watch?v=vraaQNsBB38

 

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Posted by on October 25, 2016 in Beer, Brewers, Holidays

 

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Budweiser, Lyft team up to fight drunk driving

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Photo credit: Ben Hider for Anheuser-Busch

Drunk driving is never acceptable. The consequences you face if caught — or even suspected — are severe and rightly so. To get a first hand account of the consequences, read my eight-part series that recounts my experience with a DUI arrest.

To help fight the epidemic of drunk driving now plaguing Florida, Budweiser and Lyft have teamed up to provide safe rides home. Take a few moments to read the press release below and learn how they “Give a Damn.”

NEW YORK (September 14, 2016)

Budweiser and Lyft are coming together to make a bold statement against drunk driving and celebrate people who follow Budweiser’s new responsible drinking message: “Give a Damn. Don’t Drive Drunk.” Starting this Friday, September 16 through the end of the year, Budweiser will provide up to 80,000 total rides* on weekend and holiday nights during peak party hours in New York, Colorado, Illinois and Florida.  

The next step in Budweiser’s longstanding commitment to promoting alcohol responsibility, this campaign marks the largest partnership of its kind between a beverage and ridesharing company aimed at reducing drunk driving.

Each Thursday at 2 p.m. ET, Budweiser will share a unique code on its Facebook and Twitter channels, which consumers 21+ can enter into the Lyft app to claim a $10 free ride credit. This ride credit can be redeemed the following Friday and Saturday, between 10 p.m. and 2 a.m. local time, designed to be accessed when people are returning home after a night out. The first 5,000 Lyft users to claim these codes each week will have the chance to use them that weekend. This promotion is available to both new and existing Lyft users, and the claim and redemption periods will be extended during certain holidays. Consumers in participating markets should check out Budweiser and Lyft’s social channels each week for these updates. Each code is good for a $10 credit or free ride up to $10.

The partnership kicks off on Friday, September 16, Anheuser-Busch’s seventh annual “Global Beer Responsible Day,” in which the brewer and its partners raise awareness about responsible drinking.  While drunk-driving fatalities decreased 51 percent since 1982 according to the U.S. Department of Transportation (DOT), there is still work to be done. There are approximately 10,000 fatalities in drunk driving crashes each year, accounting for 29 percent of all traffic fatalities according to the DOT.

“Drunk driving is one hundred percent preventable, and Budweiser and Lyft are dedicated to helping people get home safely,” said Katja Zastrow, Vice President, Corporate Social Responsibility – Better World at Anheuser-Busch. “As one of the biggest beer brands in the world, Budweiser can play a leading role in the fight against drunk driving, and our program with Lyft will make a positive impact and start conversations about this vital issue.”

“At Lyft, we strive to partner with like-minded, mission-driven brands like Budweiser that are committed to building safer communities and a better world,” says Oliver Hsiang, VP Partnerships at Lyft. “By giving passengers access to 5,000 rides each week, we hope everyone will think twice before getting behind the wheel after drinking and look to Lyft as a solution.”

For more information about how to participate, visit blog.lyft.com/posts/lyft-and-budweiser.

*Code good for $10 credit or free ride up to $10.

 

 
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Posted by on September 16, 2016 in Beer, Beer News

 

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What does your drink say about you?

BudPicture this: Three women walk into a bar. The first orders wine, the second orders a cosmo, and the third orders beer. Which woman, do you think, ends up in a conversation with the tall and mysterious stranger?

According to the Budweiser ‘Beerpressions’ National Survey—a first-of-its-kind study about how beverage choices influence first impressions—your drink may be worth a thousand words.

Based on a representative survey of 2,000 Americans (ages 21+) conducted by Learndipity Data Insights, Budweiser asked respondents to match common bar drinks with the perceived personality traits of the people ordering them.

So what does your chosen drink say about you?

BUDWEISER ‘BEERPRESSIONS’ NATIONAL SURVEY

Drink Choice #1: Domestic Beer (Budweiser)
-70% say a woman with domestic beer (Budweiser) is “friendly” and “low-maintenance.”
-59% believe a man with this drink choice seems to be “authentic” and “genuine.”

Drink Choice #2: Imported Beer
-Conversely, only 36% believe a woman drinking imported beer is “low-maintenance.”
-27% say a man drinking imported beer is “trying to be cool” and is “a bit insecure.”

Drink Choice #3: Wine
-31% believe a woman drinking wine seems “predictable” and “cautious.”
-52% believe a man drinking wine seems more “serious” and “reserved.”

Drink Choice #4: Margarita
-50% believe a woman drinking a margarita is “energetic,” and “a bit shallow.”
-41% believe a man drinking a margarita is “fun-loving” and a “bit of a lightweight.”

OTHER NOTABLE FINDINGS

A. PEOPLE DRINKING DOMESTIC BEER (BUDWEISER) GET CHATTED UP MORE
22% of men and 20% of women report that “more people chat with me at a bar” when drinking a domestic beer like Budweiser (compared to wine or other cocktails)—but only 11% of men and 10% of women observe a similar effect for imported beer.

B. PEOPLE COMMUNICATE VIA THEIR DRINKS—ESPECIALLY AT WORK EVENTS
While 20% of Americans will actively consider how their drink order will be perceived by others while out with friends, nearly twice as many think strategically about their drink choices at a work event (39%) or on a date (34%).

 
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Posted by on August 26, 2016 in Beer, Relaxing

 

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Craft Breweries take a can-do approach to packaging

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Photo by Marc Wisdom

The following article is brought to you by a new contributor to The Jax Beer Guy Blog, Lisa Jarman. Lisa brings a fresh and feminine outlook to the craft beer scene that should appeal to readers of both genders.

Join me in welcoming Lisa to the blog, we look forward to more interesting and engaging articles down the road.

Craft Breweries Take a Can-Do Approach to Packaging

By Lisa Jarman

The concept of craft beer in a can is heavily contested in the industry. Breweries such as Oskar Blues have been doing it successfully for years, while others have stuck to bottles for their packaging needs. But all that could be about to change. Gone is the stigma attached to the beer cans of old, as the beer can makes its comeback with fresh appeal. The aluminium can industry has been working with breweries to develop a can that doesn’t just protect the flavor of the beer it contains, but actually adds a few advantages of its own. The times certainly are a changing, and as the founder of the Boston Beer Co, Jim Koch, puts it, “It’s not your father’s beer can anymore.”

So what are the advantages of the humble can, and can beer really taste as good – or even better – than it does from a bottle?

Greener beer

Extracting aluminium from its ore is an energy intensive operation, and it’s easy to assume that a good old-fashioned glass bottle is going to do less damage to the environment than an aluminium can. However, according to Pablo Paster at Tree Hugger, it takes just 15g of aluminium to hold the same volume of beer as 170g of glass could. This not only cancels out the higher amount of energy required to obtain the aluminium, but also means that the impact of transporting the beer is lower in cans than it is in bottles, as the load is lighter and therefore requires less fuel per centimeter cubed of beer.

Once the can has been emptied and the beer enjoyed, it is apparently more likely that a can will be recycled than a bottle, as the recycling rates for glass are considerably lower than the recycling rates of aluminium. Recycling aluminium also has a greater impact than recycling glass, as the energy required to recycle glass is not far off the amount of energy required to produce it in the first place.

Savoring the taste

Despite the common opinion that beer tastes worse from a can than it does from a bottle, the can does provide benefits to the taste as well as the environment. Paster writes that, according to the founder of the Maui Brewing Company, “beer has three enemies; oxidation, light and heat”, and so breweries are finally coming to recognize that cans can protect the beer from at least two out of the three.

Brian O’Reilly, brewmaster at Sly Fox, praises the can: “Really, the one thing that’s really beautiful about beer in a can is the seal. The double seam on top, the way the end or the lid gets sealed to the can, protects the beer from oxygen much, much better than a crown.”

The can may not be able to protect the beer from the heat, but it can protect it from the light as well as from oxygen, which is not something that can be said of the bottle. This means that beer in a can travels better and can enjoy a longer shelf life than beer in a bottle, and that drinkers can enjoy a better taste. New developments in can production have also led to different lips and lids that come of completely, so making it easier to drink from than an ordinary ring-pull can.

The practicality of a can

The lighter weight of canned beer has already been considered as an environmental advantage, but it’s more practical for consumers, too. A camping trip, barbecue on the beach or even just a walk home from the store is going be a lot easier with a six pack of cans than a six pack of bottles. Given that cans tend to contain a greater volume of beer than bottles, consumers can enjoy more beer for their efforts. Once again, after the beer has been enjoyed, the cans can be crushed down to take up as little space as possible on the journey home, rather than having to carry a cumbersome and clanking bag of bottles back to the car.

Branding, marketing and twenty-first century technology

From the breweries’ perspective, the cans bring far greater advertising possibilities than bottles, in that the entire can can be covered in branding. New technology can also add a little novelty to the can, which can make it more appealing to consumers. This may not be as relevant to smaller craft breweries, but the larger lager companies have certainly been taking advantage of it. Coors, for example, sold its Coors Light in ‘cold-activated cans’, which showed an image of mountains on the can that turned from white to blue as the can cooled to the right temperature. More recently, Budweiser launched its ‘bowtie can‘, created by Annheuser-Busch. Craft beers these are not, but they have certainly attracted some market attention.

The possibilities for decorating cans are far greater than the possibilities for decorating bottles, which presents huge opportunities to breweries either to use the can to attract the attention of consumers, or to increase their revenue through advertising for other companies. There is also the novelty aspect of can decoration – as demonstrated by Budweiser and Coors – which could see companies offering uniquely-decorated cans of beer to their clients, to complement other branded freebies such as cooling can jackets and personalized beer glasses. Other partnerships could spring up in the beer industry, taking their lead from publicity partnerships such as Coca-Cola and John Paul Gaultier. In 2012, the designer teamed up with Coca-Cola to create limited edition cans of Diet Coke. It’s only really the beginning for canned beer, but it wouldn’t be completely surprising if this sort of advertising and branding continued to pop up throughout the industry.

Ultimately, when it comes down to it, if the beer doesn’t taste good then customers won’t keep coming back. It’s all very well offering a gimmick or mildly interesting variation on packaging, but as Koch says: “If it doesn’t make the beer taste better, then don’t do it just to get noticed. The customer will reward you with more of their business if you give them a better tasting product than their alternatives.”

 

 
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Posted by on July 27, 2013 in Beer Cans, Beer Industry

 

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6 Beers that are anything but ordinary

pizza beerAlmost on a daily basis a brewmaster somewhere comes up with a new idea for a beer flavor. Some sound interesting, others sound horrible, and still others sound just plain outrageous. Sure, there are the tried and true styles like Pale Ale, Stout, and IPA, but brewmasters are adding twists to these varieties to jazz them up and create new specialty brews.

Here are six brews that challenge your taste buds to go beyond the familiar and try something that just might blow them away.

Terrapin Liquid Bliss

Years ago a very successful candy had an equally successful ad campaign that found chocolate lovers and peanut butter lovers mixing the two flavors by accident. Terrapin’s Liquid Bliss mixes those same to flavors, but this rich, delicious porter was anything but an accident. Part of the brewery’s fabled Side Project series, this beer may be a bit difficult to come by, but should you be lucky enough to score a bottle you will find that chocolate and peanut butter can also find their way into a delightful brew.

Mamma Mia Pizza Beer

For time immemorial pizza has always been better when accompanied by a cold beer. Recognizing an opportunity, Tom and Athena Seefurth of Campton Township, Illinois created a brew that not only goes well with pizza it tastes like pizza. The beer boasts flavors garnered from tomatoes, garlic, oregano, and basil. Pizza Beer may not be showing up on the menu of your local pizzeria anytime soon, but it certainly ranks as one of the oddest flavors to ever be created.

Wells Banana Bread Beer

Banana is a common flavor in Belgian beers, but Wells Banana Bread Beer hails from UK’s largest private brewing firm Wells & Young’s. That does not deter this from being an interesting and surprisingly refreshing beer that has been described as banana pudding in a glass. The brew is widely available in the United States in both bottles and on tap. Try a pint and you see if it takes you back to those backyard barbecues and Aunt Betty’s famous dessert.

Southern Tier Crème Brulee Imperial Milk Stout

Fancy restaurants make a killing on their dessert cart. One of the items on that cart is almost always Crème Brulee, a sweet custard with a caramelized sugar crust on top of it. Southern Tier took the deep burnt sugar and rich flavors of custard and somehow got it into this astounding brew. If you see this beer on the list at your favorite restaurant, order it instead of dessert. It is definitely worth it.

Anheuser-Busch Budweiser & Clamato Chelada

In Mexico a Michelada is a mixture of beer, lime, salt, and hot sauces or chile slices. Add to that interesting concoction clam juice and you have the Budweiser & Clamato Chelada. A-B says that they “Clamato is carefully blended with the beer to create the proper balance of the crisp finish of Budweiser or Bud Light and the signature taste of Clamato.” We say try at your own risk.

St. Somewhere Lectio Divina

The folks over at St. Somewhere in Tarpon Springs, Fla. are masters at producing authentic Belgian flavors in their wonderful and funky brews. In this brew they took it a step further and added the refreshing flavor of rosemary to the mix. Lectio Divina is a tart, red beer that lingers on the palate in only the most pleasing of ways. This is a real treat of a beer.

 
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Posted by on March 27, 2013 in Beer, Beer Styles

 

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A-B accused of watering down beer, lawsuit alledges

anheuser_buschIt’s the news that rocked the beer world, Anheuser-Busch the mega brewer of some of the world’s most popular macro lagers, is being sued by two California residents because of alleged watering down of Budweiser and other beers “significantly” to boost profits. As soon as the lawsuit was announced on Tuesday, February 26, it was all over the Internet’s beer sites and bulletin boards.

The suit raises allegations that A-B has the ability and technology to monitor the amount of alcohol in its products, yet has intentionally injected water into the beers to reduce the amount of alcohol in them. On the heels of a similar watering-down scandal involving Maker’s Mark bourbon, this law suit has an all too familiar ring.

In part, the lawsuit alledges; “There are no impediments — economic, practical or legal — to AB accurately labeling its products to reflect their true alcohol content Nevertheless, AB uniformly misrepresents and overstates that content.”

“The claims against Anheuser-Busch are completely false, and these lawsuits are groundless,” said Peter Kraemer, vice president of brewing and supply for Anheuser-Busch. “Our beers are in full compliance with all alcohol labeling laws.

“We proudly adhere to the highest standards in brewing our beers, which have made them the best-selling in the U.S. and the world.”

The suits plaintifs, Nina Giampaoli and John Elbert, say that once they discovered the beers were watered down they immediately stopped purchasing them. The pair points out Bud Ice, Bud Lite Platinum, Michelob, Michelob Ultra, Hurricane High Gravity Lager, King Cobra, Busch Ice, Natural Ice and Bud Light Lime as the products in question.

With output of more than 10 billion gallons of beer and other malt-based beverages in 2011, the A-B’s parent company, Anheuser-Busch InBev SA/NV, generated gross profits of more than $22 billion. That makes them the world’s largest adult beverage producer.

 
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Posted by on February 28, 2013 in Beer, Beer News

 

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Bud debuting new Budweiser Black Crown with Super Bowl commercial

Black Crown six-packIn a little less than two weeks the nation and world will focus their attention on one of the most watched events of the year – the Super Bowl. This year the gridiron action will be played out in New Orleans between the Baltimore Ravens and the San Francisco 49ers. But, for many, the commercials are just as much a part of the show as the game itself. Traditionally one of the biggest advertisers for the game has been Anheuser-Busch. This year, the brewing company will be introducing a new beer that has sprung from their Project 12 that began a year ago.

The goal of Project 12 was for each of the brewmasters at Anheuser-Busch’s breweries to add their own twist to the traditional Budweiser recipe. The top three of the resulting brews were released in November of 2012 in a special limited release 12-pack. From those three brews the company asked its consumers to select their favorite. The winner was the brew created by Los Angeles brewmaster Bryan Sullivan in collaboration with Fairfield, Calif., brewmaster Scott Ungermann and Houston brewmaster Dave Cohen to perfect the recipe. The brew was the crowd favorite among the more than 25,000 adult drinkers from coast to coast who participated in the brand’s Project 12 sampling initiative.

Called Budweiser Black Crown, the new beer is brewed with caramel malts to give the beer its deep amber color and amped up body. The hop character of this brew is also pumped up a bit through the use of four varieties of hops. The aroma is of Budweiser with a slightly more pronounced malt characteristic. The flavor is that of an amber lager through and through with sweet caramel malts and a tease of hops at the end. The finish is classic Bud; crisp and clean with a slight, lingering sweet aftertaste.

In a press release, Rob McCarthy, vice president of Budweiser said, “It didn’t matter where in the United States we asked, this is the beer that consistently drew the best feedback, and overwhelmingly so.”

McCarthy also said Budweiser Black Crown will debut a TV spot during the Super Bowl XLVII broadcast. “We’ve set our sales-to-retailers date for Jan. 21 so we’re fully ready for sales on Super Bowl Sunday.

The new brew features a slightly higher alcohol content than Budweiser and a distinctive new taste. “As brewmasters we spend most of our time in the brewhouse.” Sullivan said. “Project 12 gave us a chance to hear firsthand from the people we brew our beers for. Budweiser Black Crown is a great beer and it is a thrill for our whole brewing team to see it launch with a Super Bowl spot.”

If your Super Bowl party plans call for a easily accessible American lager, Budweiser Black Crown could be the brew for you. It is familiar enough to your Bud-drinking guests that it will not run them off and yet is different enough to be unique.

Keep up to date on all the beer happenings and news going on in town by joining our newsletter mailing list at the ALL NEW www.JaxBeerGuy.com.

 
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Posted by on January 24, 2013 in Beer, Beer Styles

 

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