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Tag Archives: Canada

New Belgium launching in Florida and around the country

new-belgium-brewery-logoThe long awaited entrance of new Belgium into the Florida craft beer market is just days away. On Monday, July 29 the Ft. Collins, Colo. brewer will enter the market with a splash by hosting a week’s worth of launch parties all around the Jacksonville area.

But, ours is not the only state New Belgium is conquering. Along with Florida, the brewery has recently announced that they will launch in Utah and Delaware in the U.S. and British Columbia in Canada.

“[Delaware] will mark our 33rd state of distribution, once Florida opens up later this month, and it’s exciting for us to be inching our way into more and more areas in the Northeast,” said New Belgium Brewing Sales Co-Pilot, Brian Krueger. “We definitely look forward to having a New Belgium beer with our friends in The First State.”

In Delaware New Belgium faces stiff competition with the state’s beer super star Dogfish Head. But, the two breweries have enough differences that it is certain that both can coexist happily.

Utah, which shares a border with New Belgium’s home state of Colorado, has been an elusive target for the brewery.  “Since we’re based in Colorado and share a border with our friends in Utah it only makes sense that we can now share a beer with them as well,” Krueger said. “We are really excited about some of the recent legislation in Utah that gives us the peace of mind we need to ensure the quality of our beers will be held to our high standards”

British Columbia marks New Belgium’s first foray into exports. The brewery will officially kick off its entry into the Canadian market at the Great Canadian Beer Fest on September 6, 2013.

Back home, if you have not had the opportunity to sample New Belgium’s brews or if you are a fan and just want to support the brewery’s roll out in North Florida, check out the list below.

Monday, July 29

5:30 to 6:30         World of Beer Southside
7:00 to 8:00         Mellow Mushroom Southside

Tuesday, July 30

5:30 to 6:30         European Street Beaches
7:00 to 8:00         Mellow Mushroom Beaches

Wednesday, July 31

5:30 to 6:30         Mellow Mushroom St. Augustine
7:00 to 8:00         JP Henley’s St. Augustine

Thursday, August 1

5:30 to 6:30         Dogstar Tavern Fernandina Beach
7:00 to 8:00         Palace Saloon Fernandina Beach

Friday, August 2

5:30 to 6:30         Kickbacks Riverside
7:00 to 8:00         European Street Riverside

 
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Posted by on July 26, 2013 in Craft Beer Brewery

 

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Star Trek beer, where no man has gone before

StarTrekAle1Fans of the television and movie phenomenon known as Star Trek are likely familiar with Montgomery Scott’s – the Chief Engineer on the USS Enterprise – affinity for Romulan Ale. Or, perhaps they know that Dr. Leonard “Bones” McCoy is partial to Mint Juleps. And then there are those scenes at the beginning of the first blockbuster retelling of the Star Trek stories produced by J.J. Abrams in which James T. Kirk sips a cold brew. But, not until now have fans of the show been able to drink an officially licensed adult beverage based on the seminal television and movie property.

With Star Trek, Into Darkness burning up the box office, it was only a matter of time before some enterprising soul (see what I did there) decided to brew up a beer to tie in to the sizzling series. Contract brewed by Belt, Montana’s Harvest Moon Brewing Company, Vulcan Ale is the first of several beers planned for release. Also planned for production is the afore mentioned Romulan Ale.

Vulcan Ale is the brain child of the folks at Canada’s Delancy Direct to help celebrate the centennial of Vulcan, Alberta. And as any good Trekkie knows, Vulcan is the home world of the show’s unshakably logical First Officer, Mr. Spock. The beer itself is a 5.4% ABV Irish Red, which may sound odd but one only has to consider that Vulcan, in Star Trek lore, was a red planet. Then the choice seems, well, logical.

The packaging describes Vulcan Ale as, “Mind-meldingly good.” One reviewer on beer rating website Beer Advocate describes the beer; “It smells of mild grainy, bready malt, some tame apple and muddled citrus fruitiness, and leafy, weedy hops. The taste is more biscuity, bready malt, fairly sweet in its bearing, with some sugary nuttiness, middling neutered citrus, and edgy leafy, earthy hops.”

Alas, should you set your scanners to find the brew you will have to set them for Canada. For the time being, the beer is only available north or the U.S, border. But, officials at Delancy claim that they should be available to the States sometime in 2014.

Part of a “season,” each brew is called an “episode.” Vulcan Ale will soon be joined by a Klingon-themed beer and later by other beers themed after Star Trek episodes. The company also has plans to release special editions that will fall under the auspices of the “Federation of Beers.”

 
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Posted by on June 6, 2013 in Beer, Beer Education, Beer Styles

 

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NHL lockout effecting beer sales in Canada

200 px

200 px (Photo credit: Wikipedia)

Our neighbors north of the border seem to be having a bit of an issue brewing – the NHL lockout is making a big dent in the beer sales. Canadians are well known for their love of both hockey and beer, but the lack of one is leading to a glut of the other. Molson Coors, based in both Montreal and Denver, says that with hockey off the air in Canada, their strongest cold-weather selling point for beer is leaving them in the cold.

Molson Coors CEO Peter Swinburn said in an interview with the Canadian Press Wednesday, Nov. 7, “Whether it’s people not actually physically going to the venues and consuming there, consuming in venues around the outlet before that, or indeed having NHL sort of parties at home, all of those occasions have disappeared off the map and you just can’t replicate them.”

Hockey in Canada is as big as, or bigger than football is in the United States. “It’s a national sport; the whole of Canada is glued to it one way or another, so there’s no real regional difference at the moment that we can detect,” Swinburn said.

As the NHL’s labor dispute – already nearly two months long – wears on, the sales at Canada’s biggest beer producer continue to decline. The lockout is an ongoing labor dispute that began September 15 following the expiration of the NHL’s collective bargaining agreement less than a month prior to the scheduled beginning of the 2012–13 NHL season. The owners of the league’s franchises declared a lockout of the members of the National Hockey League Players’ Association after a new agreement could not be reached before their deadline.

Swinburn went on to say that Molsen Coors will seek compensation from the NHL due to the losses they are suffering. “There will be some redress for us as a result of this. I can’t quantify that and I don’t know because I don’t know the scale of how long the lockout is going to last.”

 
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Posted by on November 8, 2012 in Beer, Beer News

 

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The Beer Must be Finished!

The following article was printed in the Winnipeg Free Press yesterday. One has to admire the woman’s determination to finish her brew while at the same time shaking one’s head in disbelief. Come on people, beer is good, but not worth losing an eye over!

A Winnipeg woman somehow survived being shot through the eye in a New Year’s Eve attack that claimed the life of her friend.

Justice sources say it was nothing short of a miracle the 30-year-old woman didn’t become the city’s 40th homicide victim of 2011. Police and paramedics arrived inside the Selkirk Avenue home in the early hours of Dec. 31 to find the woman calmly sitting in a chair.

“It was like she was oblivious to what had happened. She didn’t want any treatment until after she finished her beer,” a source told the Free Press. The woman was severely impaired, either by drugs or alcohol or both, and seemed to be showing no discomfort despite the obvious injury she suffered. There were as many as 10 other people in the home, also in various states of impairment.

“Its going to take a considerable amount of time to speak to those individuals,” police spokeswoman Const. Natalie Aitken said last weekend.

The body of 46-year-old Michael Warren Sinclair was found inside the same room. He was pronounced dead at hospital. Police have made no arrests in what was the 39th, and final, homicide of a record-setting year. Winnipeg’s previous high was 34.

Sources say the woman remains in hospital for her injuries but is listed in stable condition.

They point to her as a classic example of how many other “close calls” there were last year, where either quick medical help or divine intervention saved the body count from going even higher.

Sinclair’s family declined to comment to the Free Press, but one relative said her brother was not linked to gangs. Neighbours said the two-storey house was known as a gathering place for drug users and partiers.

Those crazy Canuks!

 
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Posted by on January 5, 2012 in Beer

 

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Canadian Brewery Lends a Helping Hand

A local brewery in Ottawa, Ontario Canada has come up with a novel way of killing two birds with one stone. The brewery wanted to provide home delivery for its beer and provide needed services and assistance to the city’s homeless. The solution? Hire homeless to drive the delivery van.

Read more about this at:

http://www.cbc.ca/news/offbeat/story/2011/11/10/ottawa-homeless-beer-delivery.html

 
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Posted by on November 11, 2011 in Beer

 

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