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New survey looks at craft beer drinker habits, attitudes

craftNearly one third of all craft beer drinkers are female and more than two thirds drink less than 10 beers in a two-week period are some of the findings in a new survey released by GutCheck, a Denver, Colo.-based agile market research firm.

Criteria for the survey included both make and female beer drinkers over 21 years of age. Respondents had to have more than $30,000 a year in earnings and must drink both craft and domestic beers. Finally, the respondent must be the primary purchaser of beer in the family or share that responsibility and must have purchased beer within the two weeks prior to taking the survey.

Not surprisingly, the survey found that craft beer drinkers prized variety in their beers with about half of all respondents revealing that they had consumed craft, domestic and imported beers during the review period. But, no single brand ran away with the votes. And, since variety is so valued, no single style of beer significantly dominated the standings. Of the styles surveyed, lager was consumed by 51% of survey-takers with pale ale coming in with 41%, wheat beer came in third with 37%.

Purchasing decisions were most often driven by taste for respondents with grocery stores listed as the top place to buy beer 63% of the time. Word of mouth was also a high scoring category when drinkers were asked how they chose a new beer to try. Liquor stores came in a close second with 62% saying that is where they purchased their beer. Bars and restaurants came in third with 55%.

An overwhelming 80% of craft beer drinkers think of themselves as supporters of local businesses, one third of them believe craft brands acquired by corporate brands are sell-outs. Of those who think brewers that sell to big beer are sell-outs, 26% say they would avoid buying these brands.

Craft brands with the highest awareness among consumers are Sam Adams, Yuengling and Sierra Nevada. Notably, the brand with the highest recognition is not a true craft beer. Blue Moon garnered an 81% for recognition even though it is not technically a craft brand.

Males were the highest number of survey-takers with 35 to 39 grabbing the highest-responding age group. The southern United States responded most often to the survey with the Midwest coming in close second.  Beer consumption within the two weeks prior to taking the survey was required of all counted respondents, but the survey revealed that spirits were consumed by 71% and wine sipped by 60%. Only 37% of respondents drank hard cider.

 

 
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Posted by on November 21, 2016 in Beer, Beer News

 

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5 courses, 5 beers at Black Sheep dinner

black-sheep-roof-1-988x768Perhaps the best physical feature of Riverside’s Black Sheep restaurant is its roof-top bar/dining area. Add the inventive flavors of Chef Waylon Rivers’ food and a cold craft beer and you have all the ingredients for a magical evening.

To make just such an evening come true for diners and imbibers, the restaurant has scheduled a roof-top, walk-around tasting dinner paired with beers from the award-winning Aardwolf Brewing Company of San Marco

This is a casual event so come anytime between 6:00 p.m. and 9:00 p.m., Sunday, August 28. But, be sure you will have enough time to enjoy five different courses prepared by Chef Waylon Rivers all paired with beers from Aardwolf Brewery.  Cost is $60 plus tax and gratuity.  Please call (904) 380-3091 to make reservations.

Tasting menu and pairings are listed below:

STATION 1
RUBY SIPPER CURED SNAPPER
purslane, peach gel, basil, thai chili
BEER: HIBISCUS-PEACH INFUSED BELGIAN PALE ALE

STATION 2
KUMAMOTO OYSTER
watermelon mignonette, micro coriander
BEER: GOSE

STATION 3
GAMJATANG
smoked pork shoulder, gnocchi, shiso, benne
BEER: FARMHOUSE ALE

STATION 4
RAVIOLI
short rib, truffles, radish, chard
BEER: HOPPODITY #3 IPA

STATION 5
MINI ICE CREAM SANDWICHES
profiteroles, coffee and cocoa nib ice cream, spiced mexican chocolate
BEER: EL MARIACHI

 
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Posted by on August 22, 2016 in Beer Dinner

 

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New Belgium adds watermelon beer to summer lineup

new-belgium-brewery-logoWhat is summer without watermelon? I mean really, you remember those childhood days when you eagerly awaited the slicing of the melon and burying your face in the sweet, red flesh, right? Well, the brewers at New Belgium sure do and they have whipped up a refreshing summer brew that embraces the summertime tradition while adding their own unique twist. Heavy Melon, the brewery’s newest entry in the fruit beer category, is a sweet melon infused brew with a touch of tartness.

The brewery’s second summer offering, Juicy Mandarina, takes advantage of citrusy Mandarina Bavaria hops and a hibrid yeast that imparts fruity flavors and accentuates the hoppy flavors of the brew.

Read the official press release below to learn more abut these two summer releases from New Belgium Brewing Co.:

Ft. Collins, Colo., April 27, 2016 – The heat of summer will be here in no time and New Belgium is ready for refreshment with its latest seasonal Heavy Melon. This super crisp and refreshing American-Style Fruit beer is brewed with juicy watermelon and zesty lime peel. Ripened fruit aromas of melon, papaya and citrus offer an invigorating wash of fruity sweetness, grassy bitterness and the slightest touch of tartness.

“Since our first days back in 1991, New Belgium has been crafting fruit beer and Heavy Melon continues our tradition of pushing boundaries, while making creative and innovative beers,” said Andrew Emerton, New Belgium Brewing specialty brand manager. “Heavy Melon uses only real ingredients and even though it’s a watermelon beer, it’s actually born from the same place as other New Belgium favorites like Citradelic, Ranger, and Fat Tire. The pressed watermelon juice we sourced comes from Yakima Valley, the same region that grows almost all our hops.”

Heavy Melon has a juicy, mouthwatering start with a spritzy crisp finish and pours a bright golden color. This medium-light body beer comes in at 5 percent ABV, with 14 IBUs.

Heavy Melon
Style: American-Style Fruit Beer
Malts: Pale and Caramel 80
Hops: Nugget
ABV: 5%
IBU: 14
Food Pairing Ideas: Bruschetta with fresh mozzarella, basil, balsamic and watermelon; vanilla ice cream.
Availability: now in 12 oz. bottles and draft, starting May 30 in folly packs in 12 oz. cans

To learn more about Heavy Melon, check out New Belgium’s blog “Get Ready to Crush Some Heavy Melon Ale”.

Juicy Mandarina IPA
Also available this summer is Juicy Mandarina IPA. This Hop Kitchen release offers a wave of exotic hop flavors. Juicy Mandarina IPA sports a full array of island hop vibes courtesy of citrusy Mandarina Bavaria, vibrant Calypso, tropical Galaxy, and a bonus experimental hop #522 that rounds out the ensemble with bright, breezy floral notes. Fruity hybrid yeast accentuates the burst of hops, while soft wheat mats float each sip across the tongue with ease.

Juicy Mandarina IPA is 6.5 percent ABV and 65 IBUs. It’s available on draft only.

Juicy Mandarina IPA
Malts: Wheat
Hops: Mandarina Bavaria, Calypso, Galaxy and experimental hop #522
ABV: 6.5%
IBU: 65
Availability: Draft only

 
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Posted by on April 28, 2016 in Beer, Beer Releases

 

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Dogfish Head introduces new saison for summer

PrintSam Calgione of Dogfish Head Brewing Company has always been a rebel in the craft beer industry. His brews are creative, intriguing and often confounding. Beers brewed at the brewery often contain exotic ingredients like rooibos tea from Africa, grape juice infected with noble rot and doum-palm fruit. Not your everyday beer ingredients.

For the summer season, the brewery has introduced a new beer with even more unusual ingredients. Biere De Provence, is a saison brewed with lavender, bay leaf, marjoram and chervil as a nod to the aromatic herbs used in Southern French cuisine.

To learn more abut the brewery’s summer offerings, read the full press release below:

MILTON, DE (April 27, 2016) — Dogfish Head is proudly celebrating 21-years of boycotting the Reinheitsgebot. Highlighting a commitment to creating off-centered ales with creative and unexpected ingredient and flavor combinations, Dogfish Head has curated an ‘Off-centered Summer’ releasing three beers that pair perfectly with the sweaty months.

Brand new for 2016 is  an ode to Dogfish Head’s celebrated tradition of creating culinary-focused brews. Inspired by the aromatic and flavorful Herbs de Provence of Southern France, this complex and refreshing Saison was brewed with lavender, bay leaf, marjoram and chervil. Fermented using a Belgian yeast strain, the golden amber beer clocks in at 8.3% ABV and 30 IBUs, and will be available on taps and retail shelves beginning late May.

Back by popular demand and also available beginning late May is Festina Peche, Dogfish Head’s tart summer session sour brewed with peach juice. This neo-Berliner Weisse is unique in that the fruit complexity is woven into the aroma and taste through the natural fermentation of the peach sugars. No need to doctor this beer with fruit wedges – just open and enjoy! The pale straw-colored brew clocks in at 4.5% ABV and 8 IBUs, making for a unique and highly sessionable summer beer.

Continuing Dogfish’s commitment to the art community, Festina Peche’s label features original custom illustrations by Drew Millward. Millward’s art has been featured on iconic labels, posters and apparel for clients such as Nike, Foo Fighters and Phish. He also created the labels of three other Dogfish seasonal beers this year, interpreting the flavors of each beer into eye-catching and intricate works of art.

“We are proud to release these two culinary ingredient-infused beers on the 500th anniversary of the Reinheitsgebot,” says Dogfish Head founder and president Sam Calagione. “We have always believed this law is nothing more than a relatively modern form of art censorship.”

Rounding out the Off-centered Summer releases is Namaste, the summer brew bursting with good karma. The Belgian-style Witbier quenches thirst with every sip, filling the palate with notes of dried organic orange slices, fresh-cut lemongrass and coriander. Clocking in at 4.8% ABV and 20 IBUs, this beer is an ideal session beer for hot days in the sun. Dogfish Head fans have also been known to mix Namaste with orange juice to create a “beermosa,” perfect for summertime brunches. Namaste is available on taps and retail shelves year-round.

 
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Posted by on April 27, 2016 in Beer, Beer Releases

 

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Cruise line to launch first North American brewery at sea

concretebeach-50-1024x796Craft beer has been slowly and quietly stowing away on cruise ships for the past few years. With Cigar City of Tampa, obtaining a foothold on Carnival Cruise Lines last year and several other brands finding their way to sea-going bars, there is no reason for any self-respecting beer-lover to drink anything but craft beers while sailing.

But, leave it to the fun-brokers at Carnival to raise the stakes a bit higher for the rest of the industry. When the line’s newest ship, the Carnival Vista, begins sailing it will include an on-board microbrewery created by Miami-based Concrete Beach Brewery.

The Red Frog Pub & Brewery will be the first brewery at see in North America and will feature three beers whose recipes were formulated specifically for the ship and will not be available anywhere else. Thirsty cruisers will be able to choose from ThirstyFrog Port Hoppin’ IPA, ThirstyFrog Caribbean Wheat and FriskyFrog Java Stout.

Read more about the new brewery at sea in the full press release below:

MIAMI, March 28, 2016 /PRNewswire/ — When guests on Carnival Cruise Line’s newest, largest and most innovative ship, Carnival Vista, raise a pint in the Red Frog Pub & Brewery, they will have a choice of three distinctly flavored hand-crafted beers brewed right on board in the first brewery at sea in North America.

Carnival Vista’s RedFrog Pub & Brewery is the result of a unique collaboration between Carnival and Miami-based Concrete Beach Brewery.

Concrete Beach is an Alchemy & Science brand, an independently operating subsidiary of The Boston Beer Company. Alchemy & Science is home to other such popular breweries around the country, including Angel City Brewery in Los Angeles and Coney Island Brewing Co. in Brooklyn, N.Y.  Each of these breweries produce beers specifically inspired by and brewed to be representative of their respective locales. The resulting examples include such beers as Tropic of Passion, a passion fruit wheat beer from Miami, Angel City IPA from L.A., and Coney Island Mermaid Pilsner from New York.

Similarly, Concrete Beach is working closely with Carnival to create original recipes and source and select the finest ingredients to produce three distinctive craft beers that will be brewed and served on board Carnival Vista.  Those beers will include ThirstyFrog Port Hoppin’ IPA, ThirstyFrog Caribbean Wheat and FriskyFrog Java Stout.

“We’ve been working for months with these talented partners who have helped us create three exciting and unique craft beers for Carnival Vista and we anticipate our guests are going to absolutely love them,” said Eddie Allen, Carnival’s vice president of beverage operations.

Allen noted that the brews were specifically designed with Carnival Vista guests in mind.  ThirstyFrog Port Hoppin’ IPA offers aromatic, floral and hoppy notes with passion fruit and citrus overtones while ThirstyFrog Caribbean Wheat is an unfiltered lager with aromas of bananas and spices.  The third beer, FriskyFrog Java Stout, is a take on a traditional stout, rich and creamy with hints of coffee.

“It was an honor to be a part of this one-of-a-kind project, and we feel like we created a great variety that is sure to please guests,” said Jon Carpenter, Concrete Beach Brewery Brewmaster. “It’s common for vacationers to want to test out the local beer and Carnival Vista has taken the concept of local, and applied it to the decks of their ship.”

The beers to be featured on Carnival Vista further build upon a greatly expanded selection of craft beers across the entire Carnival fleet. U.S.-based Carnival ships already serve Concrete Beach Brewery’s Rica Wheat IPA, Angel City Brewery’s Pilsner, Coney Island’s Hard Root Beer and 1609 Amber. On a regional basis, Carnival ships sailing from Miami feature Concrete Beach Stiltsville Miami-style Pilsner, while Long Beach, California–based ships offer Angel City Brewery IPA and cruises departing from New York City are stocked with Coney Island Mermaid Pilsner.

The line also offers beers brewed either locally in homeports or within the homeport state on ships sailing fromNew Orleans, Galveston, Baltimore and Tampa, as well as ships that sail to Alaska and Hawaii.

 
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Posted by on March 29, 2016 in Beer, Beer News

 

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