Tag Archives: Drink

What does your drink say about you?

BudPicture this: Three women walk into a bar. The first orders wine, the second orders a cosmo, and the third orders beer. Which woman, do you think, ends up in a conversation with the tall and mysterious stranger?

According to the Budweiser ‘Beerpressions’ National Survey—a first-of-its-kind study about how beverage choices influence first impressions—your drink may be worth a thousand words.

Based on a representative survey of 2,000 Americans (ages 21+) conducted by Learndipity Data Insights, Budweiser asked respondents to match common bar drinks with the perceived personality traits of the people ordering them.

So what does your chosen drink say about you?


Drink Choice #1: Domestic Beer (Budweiser)
-70% say a woman with domestic beer (Budweiser) is “friendly” and “low-maintenance.”
-59% believe a man with this drink choice seems to be “authentic” and “genuine.”

Drink Choice #2: Imported Beer
-Conversely, only 36% believe a woman drinking imported beer is “low-maintenance.”
-27% say a man drinking imported beer is “trying to be cool” and is “a bit insecure.”

Drink Choice #3: Wine
-31% believe a woman drinking wine seems “predictable” and “cautious.”
-52% believe a man drinking wine seems more “serious” and “reserved.”

Drink Choice #4: Margarita
-50% believe a woman drinking a margarita is “energetic,” and “a bit shallow.”
-41% believe a man drinking a margarita is “fun-loving” and a “bit of a lightweight.”


22% of men and 20% of women report that “more people chat with me at a bar” when drinking a domestic beer like Budweiser (compared to wine or other cocktails)—but only 11% of men and 10% of women observe a similar effect for imported beer.

While 20% of Americans will actively consider how their drink order will be perceived by others while out with friends, nearly twice as many think strategically about their drink choices at a work event (39%) or on a date (34%).

Leave a comment

Posted by on August 26, 2016 in Beer, Relaxing


Tags: , , , , ,

Engine 15 expanding, building new brewery and tap room on Myrtle

engine15logoIf you had not already noticed, Jacksonville’s beer scene is absolutely on fire. In just little over five years our river city has gone from just a few beer-centric restaurants and brew pubs to sporting seven full-fledged craft breweries, scores of beer bars and a healthy amount of restaurants that focus on craft beer. And now comes even more proof that the beer scene is alive and kicking here, Luch Scremin co-owner and brewer at Engine 15, the Jacksonville Beach pub, has announced plans to open a production brewery, tap room and outdoor beer garden on Myrtle Ave. near downtown.

According to a Jacksonville Times-Union article Scremin expects to have the brewery operational in 90 days. It will feature a 20 barrel brewhouse that will allow him to brew his five core brands leaving the smaller four barrel brewhouse at the Jacksonville Beach brewery free to create small batch specialty beers.

1 Comment

Posted by on November 21, 2013 in Craft Beer Brewery


Tags: , , , , , , , , ,

Beer is the answer to our financial problems

A friend of mine saw this and forwarded it to me, After reading it, I am even more sure that beer is the answer to many of mankind’s problems.


1 Comment

Posted by on September 30, 2013 in Beer


Tags: , ,

Beer news and events segment new on ‘I Know Jax’

A few weeks ago, Joe Talentino the producer, director and host of ‘I Know Jax’ came to me with an idea: how about a beer news and events segment? The focus, as is the shows, would be on local events and happenings in the world of craft beer. Well, that was right up my alley, so we shot the pilot below last week.

If you have an event that includes a craft beer component. Drop send me a message here or an email at so I can include it on my calendar  and maybe put it on the air on ‘I Know Jax.’

And be sure to tune in to ‘I Know Jax’ on CW17 Saturday nights at 8:00 p.m. and midnight.


Tags: , , , , , ,

Michael Payne of Aardwolf Brewing interviewed on “I Know Jax”

Michael Payne is the co-owner and brewer at Aardwolf Brewing Co. in the San Marco neighborhood of Jacksonville, Fla. Since opening earlier this year, the Tap Room at the brewery has been getting rave reviews not only for their excellent menu of fine craft beers, but also for its sheer beauty. In this segment, I interview Michael and ask him about what it was like to get things rolling at Aardwolf and what we can expect in the future.

Be sure to tune in to “I Know Jax” every Saturday night at 8:00 p.m. and midnight on CW17 in Jacksonville for more from the Beer Guy!

1 Comment

Posted by on August 8, 2013 in I Know Jax


Tags: , , , , , , , , ,

Beer gimmicks: the good, the bad, the bizarre

aprihopIn the world of beer, there are many whacky ideas. Just recently the Internet was all atwitter with news that some enterprising soul (pun intended) had decided to start brewing Star Trek themed beers. But, there have been many other odd, misguided and downright bad beer ideas. Some are almost to unbelievable too be true, but be assured, they are.

Not surprisingly the majority of beer gimmicks are brought to you by the mega brewers such as Anhueser-Busch, Miller and Coors. The big dogs always seem to be chasing each other’s tails, each trying to out gimmick the other. Who could forget the Bud Light bottle with a label that features a blank spot for you to write your name with a finger nail or key? As if the beer would last long enough to require a name tag. Or what about the Vortex bottle from Miller Lite? The advertising for this bottle claimed it “lets the great pilsner taste flow right out.” But, does that mean that it flows more quickly than it did before or that it merely comes out of the bottle? The jury is out. And then there is the gimmick that seems to draw the most attention – both positive and negative – the Coors Light Cold-Activated can. This beauty has graphics of mountains that turn blue when the beer is cold. The geniuses in marketing seem to have forgotten that most folks keep their brew in an ice chest or refrigerator meaning that the mountains are blue most of the time.

But, the domestic mega brewer have not cornered the market on beer gimmicks, There are plenty of other breweries that have marketed their brews with gimmicks. Scottish brewing mad scientists Brew Dog have been pushing the envelope of alcohol content in beer for years with soaring ABVs, But oddly, that is not the biggest gimmick. The brewery actually took bottles of their 55% ABV beer called The End of History and stuffed them inside a real squirrel or stoat. PETA members were appalled.

Other breweries are slightly less ambitious with their gimmicks than using stuffed animals as decanters and, to a degree some might call them trends rather than gimmicks. That is for you to decide. But, a gimmick that seems to have gained quite a bit of traction is the notion of barrel-aging beer. At first brewers gravitated mostly towards whisky and scotch barrels to age their beer. This process imparts complex flavors from residual liquors in the barrels and the wood of the barrels themselves. But, of late, brewers have begun taking the barrel-aging craze a step further by employing everything from gin to tequila barrels – not that there is anything wrong with that. Brews that have become legendary because of the barrel-aging include 3 Floyds Dark Lord and Cigar City Hunahphu.

An emerging gimmick – or trend if it makes you feel better – is that of fruit flavored IPAs. Seminal Delaware brewer Dogfish Head has had an apricot flavored IPA on the market for a few years with its Aprihop. Word has it that there is another fruit-flavored IPA coming from Sam Calgione’s off-centered brewery soon. Another brewer that has infused fruit into its IPA is Burnt Hickory Brewing of Kennesaw, Ga. The brewery’s Didjits is brewed with blood oranges and is said to not surprisingly have a bitter citrus flavor.

Gimmicks and beer seem to go hand-in-hand, so we may as well get used to it. That is not to say they are all bad. Who could argue with the genius of ageing beer in liquor barrels or infusing fresh new flavors? But, some truly are outlandish. Then again, if vented, wide-mouth cans help you to enjoy your beer more, who are we to judge?


Posted by on June 8, 2013 in Beer


Tags: , , , , , , , , ,

In the spirit of Tap ‘n’ Run; running and chugging

beer mileWith the Jacksonville Tap ‘n’ Run coming up this weekend (article at:, I thought that this article from January 2102 might be of interest to local Tap ‘n’ Runners. Or, at least it might give them something to aspire to. By the way, if you still have not purchased your tickets to the Tap ‘n’ Run taking place Saturday, April 13, you can get them at a discount by using the code “FRIENDOFBEER” when you check out at:

Running and Chugging

Frequently I search the Internet for interesting beer news to relay here on the Springfield Brew Crew Blog. Today, as I searched and aimlessly followed a labyrinth of links into the bowels of the web I came across something that caught my eye. And then, in conjunction with that item, I found another. I’ll detail my second discovery later, but today I am going to tell you about an odd alliance between running and beer.

It has long been known that beer is an excellent source of carbohydrates and many athletes will drink a pint after their event to replenish lost energy. Some will even drink before to carbo-load their muscles with energy. But, until today, I had never heard of drinking beer while running a mile. Not only is this an established sport, there are a surprising number of events known as Beer Miles going on all over the country and the world.

The origination of the beer mile is shrouded in mystery, but it is generally accepted that the sport began right here in Florida on a college campus. Which college campus is not mentioned, but I think we can all figure that one out on our own. The first set of rules emerged from a group of milers in Kingston, Canada. In the U.K, Australia, and New Zealand, the event is called the Chunder Mile. The rules vary slightly in that an Imperial pint – or 20 ounces – of beer must be consumed from any drinking vessel the runner desires. But, in North America, the Kinston Rules have gone on to be adopted by most beer-milers with few modifications.

Website publishes an extensive FAQ on the sport along with the more-or-less accepted rules for North America. The idea of the sport is to run a mile while consuming four beers in a specific order – beer, run a quarter-mile, beer, run again, beer, run some more, beer, stumble to the finish line. A runner must drink the first beer before he or she begins to run and must complete each subsequent beer before continuing the run. Should a runner not be able to hold their beer down, they must complete a fifth penalty lap. Beer must be consumed from a standard 12 ounce beer can with no alterations or “Easy Pour” mouths – meaning that “shot-gunning” a beer is strictly prohibited. Beer must be no less than 5% ABV to qualify as a suitable beer for completion. The entire competition is timed and the winner is lauded at the end.

To date, the fastest officially-recorded beer mile was completed in 5:09.0; a seemingly miraculous feat that may never be beaten.


Leave a comment

Posted by on April 10, 2013 in Beer, Events


Tags: , , , ,