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Jax Ale Trail a success six-months in

jax-ale-trailSix months after its debut, the Jax Ale Trail is being lauded as an unqualified success. Launched in early December 2014, the Jax Ale Trail is a self-guided tour of Jacksonville’s eight craft breweries. Trail followers can pick up a “Passport” at one of the breweries on the Trail or the Visit Jacksonville office on Laura Street in downtown Jacksonville. By presenting the passport and ordering a beer at each brewery on the Trail, visitors earn a stamp. Fill the passport up with a stamp from all eight breweries on the Trail and trailblazers earn a Jax Ale Trail t-shirt when they turn the completed passport in at Vist Jacksonville office downtown.

By the numbers, over 14,000 passports have been distributed since the inception of the program, more than 400 completed passports have been turned in by visitors from 25 different states and five different countries.

Here are some of the highlights from the past six months:

  • 416 completed Jax Ale Trail Craft Beer Passports mailed to Visit Jacksonville
  • 323 (78%) were from Florida, 93 (22%) from out of state
  • 281 (68%) from Duval County and surrounding areas, 135 (32%) from visitors from other areas including:
    • 25 States: Ala., Calif., Fla., Ga., Hawaii., Ia., Ill., Ind., La., Mass., Md., Maine, Mich., Minn., N.C., N.D., N.J., Nev., N.Y., Ohio, Pa., S.C., Texas, Utah, Va.
    • 5 Countries: USA, Canada, France, Brazil, Scotland

Jacksonville’s eight local craft breweries include Intuition Ale Woprks, Bold City Brewery, Aardwolf Brewing Company, Green Room Brewing, Engine 15 Brewing Company, Pinglehead Brewing Company, Veterans United Craft Brewery and Zeta Brewing Company.

For more information on the Jax Ale Trail go to www.JaxAleTrail.com.

 
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Posted by on June 8, 2015 in Beer News

 

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Jax Beer Week 2014: Thursday, May 29

JaxBeerWeek2014So far the 2014 edition of Jax Beer Week has been stellar with events that have been fun, interesting and even a bit educational. But, we are not done yet! Tonight there are more great events to attend and plenty of outstanding beer to taste. Be sure to visit one or more of the venues below to show your support for the craft beer revolution.

Also, do not forget that UBER — the innovative car service — is offering free rides (up to $20) during Jax Craft Beer week to insure that you can enjoy yourself and still get home safe. Simply follow the link below and sign up using promotional code JaxBeerGuy.

www.uber.com/go/jaxbeerguy

Keep updated by heading over to our website and subscribing to our social media feeds at www.JaxBeerGuy.com.

Green Room
Taproom release — Mayor Bee, an American Blonde Ale brewed with Green Room harvested honey and Katherine, a white IPA brewed with New Zealand hops. Katherine is named for a great white shark that was swimming off Jacksonville Beach recently.

Pinglehead Brewing Company/Brewer’s Pizza
Taproom release — Intuition Belgian Hoppy Blonde

Intuition Ale Works
Taproom release — Bay & Rosemary Jon Boat

Moxie Kitchen + Cocktails
Last year, Chef Tom Grey left Bistro Aix, the San Marco restaurant he helped turn into a Jacksonville must-visit eatery to concentrate on a new venture. The result of his creative juices is the sparkling new Moxie Kitchen + Cocktails in the St. John’s Town Center.

Grey’s new foodery is dedicated to taking American comfort foods and giving them a gourmet twist. By all accounts he has succeeded masterfully.

A strong advocate of craft beer, Grey will be featuring a special Cigar City happy hour for Jax Beer Week.

Zeta Brewing Company
Coming soon to Jacksonville Beach, Zeta Brewing Company is in the midst of installing their brewing equipment. Brewer Chris Prevatt has been hard at work converting part of the current Zeta restaurant to a full-fledged brewery.

Get a look at what is happening at Zeta and enjoy more Cigar City Brewing Company fun for Jax Beer Week.

World of Beer — Southside
The Southside beer powerhouse known as World of beer will be featuring a San Marco favorite tonight for Jax Beer Week. Join the fine folks from Aardwolf Brewing Company for a night of special beers and free glassware (for the first 50 guests). Be sure to taste several of the brews that have never before been let out of the tap room. Featured drafts will include:

  • Red Lightning
  • Sesqui Saison
  • Hasselhoffenweisse
  • Belgian IPA
  • The Waiting Dark
  • Belgian Pale Ale
  • Nonchalant IPA
  • Eastbound and Brown

The Jax Beer Guy has partnered with the UBER car service in Jacksonville. Because of this partnership, you can receive a $20 credit for your first ride by simply using the promo code “JaxBeerGuy” when you register for UBER on your smartphone.

Click HERE to sign up now!

 
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Posted by on May 29, 2014 in Jax Beer Week

 

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Jacksonville Axemen get ale named for them, start new season

BigHit_Ale_Taphandle_FinalNew to Jacksonville this week is an ale that hits as hard as the Jacksonville Axemen rugby league team.

Come join Axemen players and fans at 6 pm this Friday, October 11th at Green Room Brewing as they introduce Axemen Big Hit Ale, a golden ale with flavor that hits as hard as the Axemen. Brewed in Jacksonville Beach by Green Room Brewery’s Brewmaster, Eric Luman, this ale is sure to be a hit with rugby players and their fans who want an ale with bold flavor and champion taste.

The brew makes the Jacksonville Axemen the first sports franchise in the country to have its own beer named after the team…Probably. Fans of the two-time National Champion Jacksonville Axemen can show their support for the team by ordering a pint of Axemen Big Hit Ale the first chance they can, as the limited brew is only there while supplies last.  The Big Hit Ale will also be available for takeaway in 2 growler sizes.

Green Room Brewing is located at 228 3rd St. North in Jacksonville Beach, Fla. 32250, two blocks north of Beach Blvd. You can also enjoy one of the other 15 finely-brewed beers Green Room Brewing will have on tap. And dogs are welcome at Green Room Brewing, so bring Fido to get his picture taken with

The Jacksonville Axemen have made five consecutive playoff appearances and have two titles in their 8 season history. The Axemen are a fan favorite, playing their games at the University of North Florida and competing in the USA Rugby League, the nation’s premier rugby league competition.

Event: Axemen Big Hit Ale release party
When: Friday, Oct. 11, 2013
Time: 6 pm
Where: Green Room Brewing
Location: 228 3rd St. North, Jacksonville Beach, Fla. 32250

 
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Posted by on October 11, 2013 in Events

 

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Super Bowl Sunday beer availability and events sure to keep you cheering

super bowl

super bowl (Photo credit: sinosplice)

Super Bowl Sunday, for many this is the day that they have been looking forward to since August when their teams began playing practice games in the sweltering heat. This is the day that friends gather around the television, stock up on snacks and beer, and choose a team to root for. Sometimes that gathering takes place at a home, other times it takes place at a watering hole or restaurant. Where ever it takes place, beer is generally at the forefront of necessities and local craft beer purveyors are ready to make your game day experience something to remember.

If it is growlers, cans, bottles or kegs of beer you need; most of the local breweries are ready to fulfill your needs. Thirsty game day revelers can stock up on growler fills, cans, kegs of Intuition Ale Works brews from 1:00 to 4:00 p.m. today. You can also fill up your growlers at Green Room during their normal Sunday business hours and Brewer’s Pizza, home of Pinglehead, during their business day as well.

If your preferences run to having some great beer and watching the game at the place serving that beer, cruise on over to Engine 15 at the beach for some pints of their fine brews or one of the dozens of others they have on tap. The great guys at E15 will even have free chicken wings and snacks during the game and special $3.50 pints of their own brews. You could do the same at Mile Marker Brewing in St. Augustine where they will have beer, games, and snacks during the pre-game festivities and all the way through the big game.

If a special tapping is what you are looking for, look no further than the King Street Beer District destinations of Pele’s Wood Fire and Dahlia’s.

At Dahlia’s you can participate in a special release party of Redhook’s Audible Ale that will include $3.50 pints o Audible and great schwag give-aways. You can also participate in the all-you-can-eat, all-you-can-drink Super Bowl party with transportation included for around $30. This is sure to me a raucous and exciting time.

If hops are your thing and you want to watch the game with a great pizza, cruise on over to Pele’s Wood Fire for a special tapping of Hopslam, the eagerly awaited annual hoptacular from Bell’s Brewery. This special beer is very limited in availability and is a must drink for any respectable – or disrespectable, for that matter – hops head.

Of course, there are many other Super Bowl happenings around town today – too many to list here, in fact. But, the ones listed above are some of the best, so be sure to stop by and show your support for your team and for the local beer community that is making Jacksonville a true beer-lovers destination.

 
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Posted by on February 3, 2013 in Beer, Events

 

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Beaches Summer Fest 2012 a rousing success

On Saturday, Sept. 15, the Beaches Summer Fest 2012 took place on a perfect late summer night complete with cool breezes and wonderful company. As mentioned in the preview article on the event last week, beer people are innately generous and the organizers of this great event are no exceptions. Proceeds from the event benefitted the Muscular Dystrophy Association (MDA) and based on mere observation, it looks like the charity can expect a rather large contribution.

The event showcased a virtual who’s who of the Jacksonville brewing scene. There were breweries, vendors, distributors, and beer celebrities all in attendance.

All five local Jacksonville breweries were represented at the event including:

Intuition Ale Works with their I-10 IPA and Triad Belgian-style Tripple

Pinglehead Brewing with Landslide Double IPA and Moon Dance Oatmeal Stout

Bold City Brewing with 1901 Red Ale and Rhino Rye Pale Ale

Green Room Brewing with Pablo Beach Pale Ale and Cherry Key Lime Wit

Engine 15 with Old Battle Axe and JamMin Jasmine Saison

But local breweries were not the only breweries in attendance. Also present were Swamp Head Brewery from Gainesville, St. Somewhere Brewing from Tarpon Springs, and the new kid on the block Three Palms Brewing from Tampa. Another fine brew being poured at the event by Eric Jankowski of Micro Man Distributors was Lost Coast Tangerine Wheat.

While beer is always a major draw at these events, the food at this one was nothing less than spectacular as well. There was truly something for everyone ranging from fine cheeses presented by Grassroots Natural Market to sinful desserts created by Alley Cakes. Highlights included fall-off-the-bone baby back ribs with chipotle-strawberry barbecue sauce from The Perfect pair Catering Company, The Tree Hugger hummus wrap from On the Fly Sandwiches & Stuff, and Gator Burgoo from Brewer’s Pizza. Also providing food for the event was Ocean 60 Restaurant who brought Grouper Ceviche.

Another aspect of the evening was the adventurous and toe-tapping sounds of Firewater Tent Revival. On their Facebook page, the band describes itself as, “Punk rockers gone rogue. Now we are a knee slapping beer drinking good time band. We play eclectic bluegrass and old country drinking songs.” They certainly had the room jumping. And for those looking for mellower sounds the duo of Paxton and Mike entertained folks on the outdoor deck with their acoustic stylings.

The event also featured an impressive array of items up for silent auction including an extremely rare 11.5 ounce bottle of Westvleteren 12 Trappist Ale that, at last look, was going for $100. Other items included beer company mirrors and signs, a Long Board branded bicycle and surfboard, gift baskets, experiences, and impressive artwork.

And if all of the beer, food, music, and auction items were not enough to keep you entertained, the evening also provided a prime opportunity to see and be seen with Jacksonville’s brew-centric glitterati. Among that group flitting from table to table was the social butterfly Regina Heffington, the Jax Brew Bitch herself. Also spotted was Michael Payne of the soon-to-be-opened Aardwolf Brewing Company, Steve Rushe owner of Beer Junto, and Ed Stansel of the Times-Union’s Amber Waves beer blog. Susan and John Miller of Bold City Brewing were also spotted roaming the event as was Mark Stillman and Eric Lumen of Green Room Brewing. Bob Sylvester of St. Somewhere made the trek to the event as well, to pour his outstanding Belgian-influenced brews as did Randy Reaver of Three Palms from Tampa.

But, though the event was by all accounts one of the most well-conceived and executed beer events in the area and, judging by the smiles of others and personal experience, a complete and utter blast, it is important to remember that there was a mission behind the celebration. That mission was to raise funds to fight the debilitating disease, muscular dystrophy. To that end Jamie Gillis, one of the event organizers, speaking on behalf of the Beaches Summer Fest Team of 8, said that the event had garnered an, “estimated $18,500 and counting.” This estimate came as of Tuesday, Sept. 18 with contributions still coming in.

Worth noting is that all of the vendors, distributors, caterers, and musicians donated their time to the event. Even the Courtyard by Marriott, at which the event was held, donated its facilities to the cause. This means that every dollar that came in to the event will make its way to the MDA for them to use in their search for a cure with nothing held out and no one to pay.

Keep abreast of plans for next year’s event by following the Beaches Summer Fest page on Facebook at: www.facebook.com/beachessummerfest. You may also continue to make contributions to the cause by going to: http://www2.mda.org/2012beachessummerfest.

 
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Posted by on September 18, 2012 in Beer, Beer Festival, Food

 

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