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Harp Lager to tap golfer as spokesperson

harplagerlogoBeer and golf go together like baseball and hot dogs. That is why pro golfer Graeme McDowell is lending his name and celebrity to one of Ireland’s favorite lagers, Harp. Over the years McDowell, who grew up just a few miles from the Harp brewery, has developed a real love affair with beer and when he was approached by Diageo Beer Company to be their spokesperson for Harp he jumped at it.

Read all about the partnership in the offical press release below:

DUBLIN, Ire. (Nov. 17, 2016) – Boiled down to their most basic terms, golf and beer seem like pretty simple concepts. One is all about hops, yeast, barley and water, while the other can be thought of as simply grass, a club, a ball, and a hole. What isn’t so obvious is the huge amount of hard work, dedication and precision that goes into each craft. A shared passion for these principles, as well as for quality beer-making, are what help draw together a beer like Harp Lager and an athlete like Graeme McDowell. Officially announced by the Irish beer today, the golfer and beer aficionado – who spent his early years just a short distance from the brewery – will tap into his love for the craft of brewing in an effort to put one of his long-time favorite beers back in the spotlight in the U.S.

McDowell knows a thing or two about golf. He’s won 13 tournaments in various parts of the world, including a big win at the 2010 U.S. Open, and has played on four European Ryder Cup teams. But he also knows a great deal about beer, especially Harp, and what it takes to produce quality – day after day, pint after pint. While many golfers are involved in winemaking when they’re not on the course, McDowell is now poised to blaze a trail alongside Harp within the beer category, while encouraging responsible drinking at the proverbial “19th hole.”

“Golf has taken me all around the world, which has also grown my beer knowledge, but it all started for me in Ireland, where I first got to know Harp,” said Graeme McDowell in acknowledgement of the new partnership. “I’ve always been a fan of great beer, and Harp and I have more in common than just being products of Ireland. We’re both trying to achieve a level of excellence that some might say isn’t even possible. I’m really excited to join up with them to do some exciting things in the near future.”

To begin the partnership, McDowell will appear in digital videos and social content for Harp, be featured on point of sale materials in both on and off-premise locations and also participate in press events in support of the beer.

Harp Lager was first brewed in 1960 by Guinness under the guidance of German master brewer, Dr. Herman Muender. The golden, clear lager has a dry and malty front with a crisp and hoppy finish, with an ABV of 4.5% and 21 IBUs.

“Graeme is so passionate about beer that he really understands why we go through such lengths in our brewing process, why we’re so particular about the ingredients we use and why we sometimes seem obsessed about how we present the Harp legacy to our fans,” said Dan Buttling, SVP Marketing, Diageo Beer Company. “He grew up down the road from the Harp Brewery and has brewed beer himself, so he’s as all in on the brand as we are.”

It’s par for the course to drink responsibly; please remember to do so when enjoying a Harp in the clubhouse or at home.

 

 
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Posted by on November 17, 2016 in Beer, Beer News

 

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What does your drink say about you?

BudPicture this: Three women walk into a bar. The first orders wine, the second orders a cosmo, and the third orders beer. Which woman, do you think, ends up in a conversation with the tall and mysterious stranger?

According to the Budweiser ‘Beerpressions’ National Survey—a first-of-its-kind study about how beverage choices influence first impressions—your drink may be worth a thousand words.

Based on a representative survey of 2,000 Americans (ages 21+) conducted by Learndipity Data Insights, Budweiser asked respondents to match common bar drinks with the perceived personality traits of the people ordering them.

So what does your chosen drink say about you?

BUDWEISER ‘BEERPRESSIONS’ NATIONAL SURVEY

Drink Choice #1: Domestic Beer (Budweiser)
-70% say a woman with domestic beer (Budweiser) is “friendly” and “low-maintenance.”
-59% believe a man with this drink choice seems to be “authentic” and “genuine.”

Drink Choice #2: Imported Beer
-Conversely, only 36% believe a woman drinking imported beer is “low-maintenance.”
-27% say a man drinking imported beer is “trying to be cool” and is “a bit insecure.”

Drink Choice #3: Wine
-31% believe a woman drinking wine seems “predictable” and “cautious.”
-52% believe a man drinking wine seems more “serious” and “reserved.”

Drink Choice #4: Margarita
-50% believe a woman drinking a margarita is “energetic,” and “a bit shallow.”
-41% believe a man drinking a margarita is “fun-loving” and a “bit of a lightweight.”

OTHER NOTABLE FINDINGS

A. PEOPLE DRINKING DOMESTIC BEER (BUDWEISER) GET CHATTED UP MORE
22% of men and 20% of women report that “more people chat with me at a bar” when drinking a domestic beer like Budweiser (compared to wine or other cocktails)—but only 11% of men and 10% of women observe a similar effect for imported beer.

B. PEOPLE COMMUNICATE VIA THEIR DRINKS—ESPECIALLY AT WORK EVENTS
While 20% of Americans will actively consider how their drink order will be perceived by others while out with friends, nearly twice as many think strategically about their drink choices at a work event (39%) or on a date (34%).

 
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Posted by on August 26, 2016 in Beer, Relaxing

 

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Piraat beer sponsors Talk Like a Pirate Day contest

PiraatThe First Coast has had its share of pirates and pirate invasions. On any given day, pirate impersonators can be found strolling the streets of St. Augustine and Fernandina Beach is practically overrun by the Captain Jack Sparrow look-alikes during the Isle of Eight Flags Shrimp Festival. So, it is only logical that the internationally recognized “Talk Like a Pirate Day,” held annually on September 19, is a big deal in this part of Florida.

The importer of Piraat beer, Global Beer Network, have taken the fun of the day one step further by sponsoring a contest that asks beer and pirate enthusiasts everywhere to submit their best pirate impression on video. Organized in alliance with the Talk Like A Pirate organization, the contest is both an online video contest and real-life, in-person pirate impression contest at participating pubs, bars and restaurants across the U.S.

The grand prize winner will win a year’s worth of Piraat beer, the official beer of pirates everywhere.
The contest runs through September 30, 2014. Winners will be announced October 1. Entries can be submitted on the Piraat Facebook page, https://www.facebook.com/piraatbeer. To enter, simply “like” Piraat’s Facebook page and post your video. Check back to see if your video was chosen to be featured!

Piraat is a Belgian Triple Ale. The beer was created centuries ago to accompany sailors setting out on long voyages. In the 17th and 18th centuries, captains needed beer with high food value that could be kept fresh for an extended period of time. Piraat, due to its high ABV (10.5 percent) and second fermentation, was the perfect type of brew for these voyages. A pint a day was the ration passed down by the captain to his crew. Piraat has a well-rounded body and rich flavor. The powerful glow builds from the inside with a deep golden hue and soft haze. The beer is aggressively hopped and features copious amounts of malt. It features a mild sweetness coupled with colorful aromas, fresh bread, spices and tropical fruits for a complex taste.

uber_logoThe Jax Beer Guy has partnered with the UBER car service in Jacksonville. Because of this partnership, you can receive a $20 credit for your first ride by simply using the promo code “JaxBeerGuy” when you register for UBER on your smartphone.

Click HERE to sign up now!

 
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Posted by on September 16, 2014 in Imports

 

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Gnome Week Celebrated with Multiple Events in Jax

There has been a recent uptick of interest in all things gnome. From the animated movie Gnomeo & Juliet to the photos circulating the Internet of zombified gnomes attacking helpless garden flamingos, gnomes are on a roll. This week the hype comes to its pinnacle, June 6-9 is gnome week and the 6,666th anniversary of gnomes discovering the magic water that brews magical beers. And, there are a number of celebrations taking place throughout Jacksonville to commemorate the illustrious occasion.

Gnomes are widely considered mystical spirits of magic and alchemy that were first mentioned in the 16th century by Swiss alchemist Paracelsus. He described them as just two spans high (about two feet), reluctant to interact with humans, and able to move through solid rock as easily as we m,ove through air. They are often associated with mines or underground streams. According to legend, a village of gnomes discovered that the waters of Cedrogne Spring in what would become Belgium had magical properties. It was said that the water could heal numerous ailments so the gnomes soon began using the water to brew beer. Naturally, that beer held on to the magical properties of the water.

This week, come drink with Carolyn Graham of Brown Distributing, she will be hosting several events where there will be beer born of that ancient spring in Belgium from  Brassiere d’Achouffe. The fun begins Wednesday and continues through Saturday.

Wednesday, June 6
Engine 15 Brewing Company from 4:00 p.m. to 7:00 p.m.
Tastings of several brews from Brassiere d’Achouffe.

Thursday, June 7
Cork & Keg from 6:00 p.m. to 8:00 p.m.
More great brew to taste.

Friday, June 8
Total Wine & More from 6:00 p.m. to 8:00 p.m.
Brassiere d’Achouffe poured by Marc Wisdom, Jacksonville Craft Beer Examiner and I Know Jax’s the Beer Guy.

Pele’s Wood Fire
Gnome Gnights three-course dinner with beer pairings for just $30.

Saturday, June 9
Whole Foods from 2:00 p.m. to 5:00 p.m.
More samples and more fun!

Pele’s Wood Fire
Gnome Gnights three-course dinner with beer pairings for just $30.

So, get out your pointy hats, groom your curly white beards, and come taste several of the brews from Brassiere d’Achouffe. You are sure to leave whistling a happy tune – or was that dwarves who did that?

 
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Posted by on June 4, 2012 in Beer, Belgian, Events, Imports

 

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