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Jax Ale Trail Documentary — Aardwolf Brewing Company

Last month I was approached by a group of college students who were looking to make a series of documentary films about the Jax Ale Trail. They were looking for a someone to act as host for the programs who had knowledge of the Jacksonville beer scene and of craft beer in general. I was honored to fill the position and had a lot of fun making the four short films they produced.

If you missed the first episode of the series you may view it here.

The second Installment of the student film takes us to Aardwolf Brewing Company in the San Marco neighborhood of Jacksonville. In this episode we talk with Corey one of the bartenders and brewery staff about the history of the building were Aardwolf is housed, the plans for the future and we taste some of the delicious beers produced by the brewery.

 
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Posted by on December 17, 2015 in Beer Education

 

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Jax Ale Trail celebrates one year, documentary series

jax-ale-trailThe Jax Ale Trail, an award winning marketing effort by the fine people at Visit Jacksonville, has just turned one. As a means to put Jacksonville’s burgeoning craft brewing industry in front of potential visitors, it has been an overwhelming success. Consider these numbers as proof of the program; since its inception in December 2014, more than 20,000 people have used their Jax Ale Trail Craft Beer Passports, and almost 900 craft beer enthusiasts from 39 states and five countries have completed their Jax Ale Trail Craft Beer Passports. While it is well known that the Jacksonville craft beer scene is made up of a lively and fiercely loyal crowd of followers who embraced the Ale Trail, nearly 30 percent of all completed passports were from out-of-towners.

“It is with great pride that we look back at the accomplishments of the Jax Ale Trail in this first year. What started as an idea to showcase our already existing breweries and turn them into a tourism attraction has really taken a life of its own, putting Jacksonville on the national map as an emerging beer destination,” said Katie Mitura, Director of Marketing and Communications for Visit Jacksonville, the city’s tourism marketing organization.  “It makes us extra proud to see visitors coming from other cities and countries to drink our great local beer and explore Jacksonville.

To add to the accolades heaped on Visit Jacksonville for the Ale Trail, Livability.com just named Jacksonville as one of the top 99 best cities with the best beers in the country. For the inaugural listing, the website was looking for cities that met three criteria: they are good places to live, they are consumers of craft beer and they are producers of the best beer around. Jacksonville fit the bill handily.

Coincidentally, last month I was approached by a group of college students who were looking to make a series of documentary films about the Jax Ale Trail. They were looking for a someone to act as host for the programs who had knowledge of the Jacksonville beer scene and of craft beer in general. I was honored to fill the position and had a lot of fun making the four short films they produced.

Over the next few days I will post one of their films per day. They range in length from around eight minutes to 13 or so minutes. Some feature interviews with brewers or owners while others simply show off the brewery and their beers.

Of the breweries on the Jax Ale Trail Bold City Brewing Company, Green Room Brewing Company, Aardwolf Brewing Company and Engine 15 Brewing Company are featured.

The first stop was Bold City Brewing Company.

 

For more information on the Jax Ale Trail visit www.JaxAleTrail.com.

 
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Posted by on December 15, 2015 in Bold City Brewery, Local Brewery

 

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Jax Ale Trail a success six-months in

jax-ale-trailSix months after its debut, the Jax Ale Trail is being lauded as an unqualified success. Launched in early December 2014, the Jax Ale Trail is a self-guided tour of Jacksonville’s eight craft breweries. Trail followers can pick up a “Passport” at one of the breweries on the Trail or the Visit Jacksonville office on Laura Street in downtown Jacksonville. By presenting the passport and ordering a beer at each brewery on the Trail, visitors earn a stamp. Fill the passport up with a stamp from all eight breweries on the Trail and trailblazers earn a Jax Ale Trail t-shirt when they turn the completed passport in at Vist Jacksonville office downtown.

By the numbers, over 14,000 passports have been distributed since the inception of the program, more than 400 completed passports have been turned in by visitors from 25 different states and five different countries.

Here are some of the highlights from the past six months:

  • 416 completed Jax Ale Trail Craft Beer Passports mailed to Visit Jacksonville
  • 323 (78%) were from Florida, 93 (22%) from out of state
  • 281 (68%) from Duval County and surrounding areas, 135 (32%) from visitors from other areas including:
    • 25 States: Ala., Calif., Fla., Ga., Hawaii., Ia., Ill., Ind., La., Mass., Md., Maine, Mich., Minn., N.C., N.D., N.J., Nev., N.Y., Ohio, Pa., S.C., Texas, Utah, Va.
    • 5 Countries: USA, Canada, France, Brazil, Scotland

Jacksonville’s eight local craft breweries include Intuition Ale Woprks, Bold City Brewery, Aardwolf Brewing Company, Green Room Brewing, Engine 15 Brewing Company, Pinglehead Brewing Company, Veterans United Craft Brewery and Zeta Brewing Company.

For more information on the Jax Ale Trail go to www.JaxAleTrail.com.

 
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Posted by on June 8, 2015 in Beer News

 

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