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Tag Archives: Microbrewery

Beer news and events segment new on ‘I Know Jax’

A few weeks ago, Joe Talentino the producer, director and host of ‘I Know Jax’ came to me with an idea: how about a beer news and events segment? The focus, as is the shows, would be on local events and happenings in the world of craft beer. Well, that was right up my alley, so we shot the pilot below last week.

If you have an event that includes a craft beer component. Drop send me a message here or an email at http://www.JaxBeerGuy.com so I can include it on my calendar  and maybe put it on the air on ‘I Know Jax.’

And be sure to tune in to ‘I Know Jax’ on CW17 Saturday nights at 8:00 p.m. and midnight.

 
 

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Michael Payne of Aardwolf Brewing interviewed on “I Know Jax”

Michael Payne is the co-owner and brewer at Aardwolf Brewing Co. in the San Marco neighborhood of Jacksonville, Fla. Since opening earlier this year, the Tap Room at the brewery has been getting rave reviews not only for their excellent menu of fine craft beers, but also for its sheer beauty. In this segment, I interview Michael and ask him about what it was like to get things rolling at Aardwolf and what we can expect in the future.

Be sure to tune in to “I Know Jax” every Saturday night at 8:00 p.m. and midnight on CW17 in Jacksonville for more from the Beer Guy!

 
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Posted by on August 8, 2013 in I Know Jax

 

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Acid spill evacuates Dogfish Head brewery

Dogfish Head Brewery in Milton, Del. suffered a spill of 300 gallons of nitric acid forcing the evacuation of the plant. Known for outrageous brews, the brewery is relieved that no workers were injured in the accident.

View video here.

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Posted by on August 7, 2013 in Beer, Craft Beer Brewery

 

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Craft Breweries take a can-do approach to packaging

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Photo by Marc Wisdom

The following article is brought to you by a new contributor to The Jax Beer Guy Blog, Lisa Jarman. Lisa brings a fresh and feminine outlook to the craft beer scene that should appeal to readers of both genders.

Join me in welcoming Lisa to the blog, we look forward to more interesting and engaging articles down the road.

Craft Breweries Take a Can-Do Approach to Packaging

By Lisa Jarman

The concept of craft beer in a can is heavily contested in the industry. Breweries such as Oskar Blues have been doing it successfully for years, while others have stuck to bottles for their packaging needs. But all that could be about to change. Gone is the stigma attached to the beer cans of old, as the beer can makes its comeback with fresh appeal. The aluminium can industry has been working with breweries to develop a can that doesn’t just protect the flavor of the beer it contains, but actually adds a few advantages of its own. The times certainly are a changing, and as the founder of the Boston Beer Co, Jim Koch, puts it, “It’s not your father’s beer can anymore.”

So what are the advantages of the humble can, and can beer really taste as good – or even better – than it does from a bottle?

Greener beer

Extracting aluminium from its ore is an energy intensive operation, and it’s easy to assume that a good old-fashioned glass bottle is going to do less damage to the environment than an aluminium can. However, according to Pablo Paster at Tree Hugger, it takes just 15g of aluminium to hold the same volume of beer as 170g of glass could. This not only cancels out the higher amount of energy required to obtain the aluminium, but also means that the impact of transporting the beer is lower in cans than it is in bottles, as the load is lighter and therefore requires less fuel per centimeter cubed of beer.

Once the can has been emptied and the beer enjoyed, it is apparently more likely that a can will be recycled than a bottle, as the recycling rates for glass are considerably lower than the recycling rates of aluminium. Recycling aluminium also has a greater impact than recycling glass, as the energy required to recycle glass is not far off the amount of energy required to produce it in the first place.

Savoring the taste

Despite the common opinion that beer tastes worse from a can than it does from a bottle, the can does provide benefits to the taste as well as the environment. Paster writes that, according to the founder of the Maui Brewing Company, “beer has three enemies; oxidation, light and heat”, and so breweries are finally coming to recognize that cans can protect the beer from at least two out of the three.

Brian O’Reilly, brewmaster at Sly Fox, praises the can: “Really, the one thing that’s really beautiful about beer in a can is the seal. The double seam on top, the way the end or the lid gets sealed to the can, protects the beer from oxygen much, much better than a crown.”

The can may not be able to protect the beer from the heat, but it can protect it from the light as well as from oxygen, which is not something that can be said of the bottle. This means that beer in a can travels better and can enjoy a longer shelf life than beer in a bottle, and that drinkers can enjoy a better taste. New developments in can production have also led to different lips and lids that come of completely, so making it easier to drink from than an ordinary ring-pull can.

The practicality of a can

The lighter weight of canned beer has already been considered as an environmental advantage, but it’s more practical for consumers, too. A camping trip, barbecue on the beach or even just a walk home from the store is going be a lot easier with a six pack of cans than a six pack of bottles. Given that cans tend to contain a greater volume of beer than bottles, consumers can enjoy more beer for their efforts. Once again, after the beer has been enjoyed, the cans can be crushed down to take up as little space as possible on the journey home, rather than having to carry a cumbersome and clanking bag of bottles back to the car.

Branding, marketing and twenty-first century technology

From the breweries’ perspective, the cans bring far greater advertising possibilities than bottles, in that the entire can can be covered in branding. New technology can also add a little novelty to the can, which can make it more appealing to consumers. This may not be as relevant to smaller craft breweries, but the larger lager companies have certainly been taking advantage of it. Coors, for example, sold its Coors Light in ‘cold-activated cans’, which showed an image of mountains on the can that turned from white to blue as the can cooled to the right temperature. More recently, Budweiser launched its ‘bowtie can‘, created by Annheuser-Busch. Craft beers these are not, but they have certainly attracted some market attention.

The possibilities for decorating cans are far greater than the possibilities for decorating bottles, which presents huge opportunities to breweries either to use the can to attract the attention of consumers, or to increase their revenue through advertising for other companies. There is also the novelty aspect of can decoration – as demonstrated by Budweiser and Coors – which could see companies offering uniquely-decorated cans of beer to their clients, to complement other branded freebies such as cooling can jackets and personalized beer glasses. Other partnerships could spring up in the beer industry, taking their lead from publicity partnerships such as Coca-Cola and John Paul Gaultier. In 2012, the designer teamed up with Coca-Cola to create limited edition cans of Diet Coke. It’s only really the beginning for canned beer, but it wouldn’t be completely surprising if this sort of advertising and branding continued to pop up throughout the industry.

Ultimately, when it comes down to it, if the beer doesn’t taste good then customers won’t keep coming back. It’s all very well offering a gimmick or mildly interesting variation on packaging, but as Koch says: “If it doesn’t make the beer taste better, then don’t do it just to get noticed. The customer will reward you with more of their business if you give them a better tasting product than their alternatives.”

 

 
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Posted by on July 27, 2013 in Beer Cans, Beer Industry

 

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Charity event in Daytona to benefit The Arc features Beer Guy seminar

Arc-of-Volusia-LogoJoin the Arc of Volusia County for beer, wine, great food, demonstrations and seminars all on the banks of the Halifax River in beautiful Daytona Beach, Fla. The event, to be held Saturday, July 20 from 3:00 p.m. to 8:00 p.m. is to benefit the Arc’s programs to provide hope, growth and change to people with intellectual and developmental disabilities.

Dubbed Splendor in the Glass, the event will feature tasings from S.R. Perrott Distributor for Fine Wines and Craft Beers including Stone and Boulder Brewing. Food tastings will be provided by such restaurants as Sloppy Joe’s, Alfredo’s Italian Restaurant, Fletcher’s, Blue Grotto, Gene’s Steakhouse, The Plaza Ocean Club, Ruby Tuesday, Mr. Dunderbak’s, The Club House Restaurant, and Jersey Mike’s.

But, food and drink are not the only attractions to this fun-filled charity event. If you always wanted to know more about the four main ingredients in beer, you will have the opportunity to attend an informative and entertaining presentation by Marc Wisdom, the Beer Guy. This presentation tells the stories of how the various ingredients in the world’s favorite alcoholic beverage were discovered. Other presentations include beer and food pairing advice from Renegade Reps, and wine tasting tips from PRP Wines. You can even see how beer is made as the home brewers club of Sanford prepare a batch on site!

The event will also include an exciting and fun scavenger hunt, fitness demonstrations from Younger You Fitness, and creative photography exhibition by Tambria.

As if that were not enough, you can also participate in a silent auction and bid for unique specialty items, gift baskets, Bahamas or North Carolina mountain vacations and much more.

Tickets to the event are $50 per person and include all food, drink, and activities. The Arc has also made arrangements for discounted hotel rooms if you wish to spend the night in Daytona. Just use Exclusive “The Arc Rate Code” to receive a special Arc Rate at these participating resorts:

To purchase tickets online go to: http://www.arcvolusia.org

Or call: 386-274-4736

 
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Posted by on July 14, 2013 in Events

 

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