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Brewers Association standing up to breweries, beers with offensive names, labels

BA_logoThe Brewers Association, a trade group that serves the craft beer industry, has taken a rather harsh stance on beer names and labels that straddle or cross the line of good taste.

At a press briefing held during the Craft Brewers Conference on Wednesday, the BA it would ban breweries that use offensive or sexist names and labels from using BA intellectual property such as World Beer Cup and Great American Beer Fest awards and medals in advertising.

“We want our members to be responsible corporate citizens,” said Bob Pease, Brewers Association president and CEO. “We want to err on the side of tolerance.”

The policy comes at a time when the United States is at a heightened sense of political correctness. Gender-shaming, racist remarks and innuendo are no longer acceptable in this country.

Pease does allow that there is a vast “grey area” that the move will have to navigate.

“It’s not going to be black and white,” he explained. “There’s a subjective element to that. And the Association… we’re going to find ways to be inclusive. But at the same time, we do think this step is the right thing to do and shows the leadership that is needed. But it’s gonna be sticky. It’s going to be hard.”

Breweries with names or labels that could be found lewd, offensive or demeaning will undergo a review conducted by an independent panel. The alleged name or label will be examined and a decision will be issued in a report that will be published to the BA website.

If a name or label falls outside of the BA’s acceptable policy, the brewer will be banned from using BA intellectual property in advertising of any sort. In addition, should the brewery win a medal at a BA sanctioned event such as the World Beer Cup or Great American Beer Festival, the name of the beer or brewery will not be announced publicly.

 

 
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Posted by on April 13, 2017 in Beer, Beer News

 

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Beer names range from descriptive to offensive

clown-shoes-tramp-stampWith tens of thousands of beers being produced every year by thousands of breweries around the world, there is likely to be some very interesting names for those beers. Some breweries lean towards naming beers for local landmarks, the style of beer or heroes. An example of a beer named for a landmark is Intuition Ale Works’ Silvertown, named for an area of Jacksonville, Florida’s Riverside neighborhood that was set aside for African Americans. SweetWater Brewing Company of Atlanta, Ga. is an example of a brewer that has named a beer after its style; the company’s core hoppy beer is named simply SweetWater IPA. And Pliny the Elder by the Russian River Brewing Company is named for the ancient Roman botanist that is said to have discovered hops.

But, often the names of new brews skew towards the humorous. Names of beers go from the mildly amusing to the outrageous, and in some cases, downright offensive. Beervana, a beer blog based in Portland, Ore., published an article last week vilifying a beer named Mouth Raper IPA; definitely an example of taking a concept too far. But, other names are not nearly as shocking. Some favorites include:

  • Buttface Amber Ale
  • Moose Drool
  • Old Leghumper
  • Tactical Nuclear Penguin
  • 668 the Neighbor of the Beast

To illustrate the ridiculousness of some beer names, a YouTube clip has emerged from a production company amusingly named Nacho Punch. The clip pokes fun at hipsters, beer names and the practice of serving certain beers in specific types of glassware.

 

No matter what your opinion, without a doubt the same creativity that goes into brewing beer goes into naming it. So, the next time you pour yourself a Clown Shoes Tramp Stamp, reflect on the originality that went into naming it. Or, on second thought, just shake your head and enjoy the beer.

 
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Posted by on January 20, 2014 in Beer News

 

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