Tag Archives: Old Style

Firefighters honored by two breweries

People who know me well know that my father, who passed away in 1981, was a firefighter and my personal hero. He was a fierce defender of our family and, though his job made it difficult at times, always supportive of me and my siblings. Over the years I have heard many stories from his years with the department and, as an Explorer Scout, even got to fight a fire with him (OK, I acted as backup on the hose he was using). So, I was excited to get several emails this week about breweries that are honoring the brave men and women who carry on the profession that he loved so much.

Old Style to Bring Back Chicago Heroes Can

oldstyleOld Style, often referred to as “Chicago’s Beer,” plan to relaunch the Chicago Heroes can. Depicted on the can is a silhouette of a firefighter and the iconic Maltese or firefighter’s cross in red. The commemorative can supports the people who heroically defend Chicago and their families, with proceeds from each case/can sold benefitting Ende, Menzer, Walsh and Quinn Retiree’, Widows’ and Children’s Assistance Fund. This organization provides annual financial assistance to the neediest widows and orphans of members of the Chicago Fire Department. The commemorative can is the only time Old Style has redesigned the can to support an outside organization.

After a successful first run last fall, the team is relaunching the can. This time, the can will be available in 24-packs, 12-packs and 16 ounce cans, with Old Style donating a minimum of $10,000 and up to $20,000 to the organization. Last year, Old Style’s contribution went toward the EMWQ Fund’s annual donation, which assisted CFD families in everything from basic daily needs (food, electricity, etc.), to paying off bills, to starting college funds and more.

“When we launched the Chicago Heroes program last year, it was a unique way for us to pay tribute to the everyday heroes who don’t get thanked enough for all of their courageous work,” said Dan McHugh, CMO for Pabst Brewing Co. “We selected EMWQ Assistance Fund as our partner for this initiative because we’ve been so impressed with their work and the tremendous support they provide to Chicago firefighters and their families. The funds raised from last year’s commemorative can made a significant impact on those who received donations, and it’s such an honor that we can do something truly meaningful. We look forward to re-launching the can, and once again seeing Chicagoans embrace it and the cause.”

Fireman’s Brew Looking to Expand Nationally

FB-Redhead.six.cornerMeanwhile, in Los Angeles, two firefighters collaborated to create a premium line of handcrafted ales and lagers that would quench their thirsts after an exhausting day on the firelines.

According to the company’s press release, “Fireman’s Brew’s collection of micro-brewed beers are created using only the finest of all-natural ingredients to deliver bold, full-flavored, traditional tastes and easy drinking refreshment.”

Currently, the company brews three award-winning beers that include:

  • Fireman’s Brew: Blonde (Pilsner-style Lager; 5 percent ABV);
  • Fireman’s Brew: Brunette (German-style Doublebock; 8 percent ABV); and
  • Fireman’s Brew: Redhead (Amber Ale; 5.5 percent ABV).

In addition, the company is committed to giving back to the firefighter community upon which it was founded by donating a portion of company net income to the National Fallen Firefighters Foundation — the nation’s leading non-profit organization dedicated to honoring fallen firefighters and providing assistance to their surviving families.

“We are working hard to build Fireman’s Brew into a national brand,” said Rob Nowaczyk, founder of Fireman’s Brew.

Already one of the fastest growing craft beer brands in its home state of California, the brewery recently announced an expansion to West Virginia increasing its distribution to 14 states including: California, Arizona, Nevada, Colorado, Nebraska, Oklahoma, Illinois, Ohio, Kansas, Virginia, New York, Michigan, Hawaii and West Virginia.

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Posted by on August 11, 2015 in Beer News


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Old Style in a squeeze play at Wrigley

old_styleSince 1950 the Chicago Cubs have had a relationship with the G. Heileman Brewing Company and Old Style Beer. Next year, if the owners of the team have their way, 63 years of history with the quintessential Chicago baseball club will end when the beer concessions are switched exclusively to Anheuser-Busch brands. The decision has caused a storm of controversy and activity among fans of the beer known as “Chicago’s Beer. “

The history of how Old Style became the preferred beer of Chicagoans began over 100 years before the brew became the sponsor of the Cubs.

In 1848 Wisconsin became a state, just a few years later the future owner and brewer of Old Style, Gottlieb Heileman arrived from Germany and settles in La Crosse, Wis. In 1872, Heileman broke from the La Crosse brewery he had been working at and founded the G. Heileman Brewing Company. The beer that would later be known as Old Style began its life in the 1890sS as Gold Leaf Lager. In 1902 the beer was renamed Old Style began showing up on local grocery shelves. In that same year, the brewery achieved a volume of 160,000. But, it took a bottler’s strike in 1935 for Old Style to cross the state line from Wisconsin to Illinois and become known as “Chicago’s Beer.” Fifteen years later, after firmly establishing itself as the beer of choice in the Windy City, Old Style became a sponsor of the Chicago Cubs and firmly entrenched itself at Wrigley Stadium.

The decision to switch the beer vendors at Wrigley has fans up in arms. Social media outlets have been flooded with negative remarks and tersely worded tirades against the change. The brewery itself has mounted a campaign on their website to let fans sign a petition to “save your tradition.”

According to an article attributed to the AP, the management of the Cubs says the deal means the removal of Old Style signs but not necessarily the beer from the stadium. Only time will tell if the brewery can rally enough support and apply enough pressure to remain in Wrigley.

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Posted by on September 15, 2013 in Beer News


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