Tag Archives: Smoke IPA

Intuition Ale Works creates two brews for One Spark

onesparkAt a recent kick-off party for the Downtown is on Fire initiative, Intuition Ale Works debuted their Smoke IPA. But, if recent wins by the brewery are any indication, it seems that they are just as on fire as downtown. For the second year in a row, the brewery has been tapped as the Official Brewery of One Spark, billed as ‘The World’s Crowdfunding Festival.’

Intuition will be brewing two limited release beers for One Spark 2014 instead of just one like last year. According to a press release from the brewery, demand for last year’s One Spark Kölsch was so high that the decision was made to add another brew to the lineup this year.

In addition to One Spark Kölsch, a smooth German-style ale with mild hops and a crisp finish inspired by the kölsch beers of Cologne, Germany, Intuition will brew One Spark Alt. The new beer is inspired by the altbiers brewed in Dusseldorf, Germany and is an amber malty brew with a smooth finish. Interestingly, the beers are examples of the two ale styles produced in otherwise lager-dominated Germany.

Intuition Ale Works founder Ben Davis decided to create the second brew due to the wildly successful nature of the One Spark event last year as well as the enthusiastic acceptance of One Spark Kölsch. Of the event, Davis said, “People can use One Spark to directly support the ideas of others. As a Jacksonville native and small business owner, I know that supporting our downtown core with events like these and contributing to the spirit of innovation will be vital to our city in years to come.”

One Spark is a five-day event that connects people with great ideas to the resources they need to bring those ideas to fruition. The festival runs from April 9 to April 13, 2014 in a 20-square-block, multi-Venue gallery in downtown Jacksonville, Fla.  Artists, entrepreneurs and innovators display their ideas for all to see and vote on. Attendees vote on the projects they like the best to distribute nearly $300,000 in funds.

Davis has proven to be an outspoken and unwavering downtown advocate with his involvement in the afore mentioned Downtown is on Fire campaign. His Smoke IPA was inspired by and created exclusively for downtown Jacksonville only as part of the movement and should be appearing on tap at bars and restaurants in the city core now. For a list of locations serving Smoke IPA, go to the Downtown Marketing Collaborative’s website:

One Spark and One Spark Alt will be available on draft at the One Spark Festival in the San Marco Dining District Food Village and at beer kiosks set up throughout downtown Jacksonville during the festival.



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Downtown is on Fire with downtown exclusive Smoke IPA from Intuition

dtonfireLast night there was a party on the roof of the Museum of Science and History (MOSH) to kickstart the Downtown is on Fire movement. In a nutshell the movement’s goal is to showcase downtown Jacksonville to the rest of the city and the world as a place that is hip, happening and a whole lot of fun.

There were speeches from local shakers and movers like Terry Lorrince, Executive Director of Downtown Vision, Inc., David Wingard of Wingard Creative, the masterminds behind the Downtown is on Fire initiative, Ben Davis owner of Intuition Ale Works and Bill Prescott of the initiative itself. But, the star of the event was the beer.

Ben and his creative team at Intuition created a beer specifically for sale only in downtown Jacksonville named Smoke IPA. As the name indicates, the beer is made with malts smoked with cherry and oak woods that give it a delicious smokey and sweet quality you will be hard pressed to find in any other IPA on the market.

The name of the beer — as well as the downtown initiative — are nods to the Great Jacksonville Fire of 1901. In eight hours, the fire burned 146 city blocks, destroyed more than 2,368 buildings, and left almost 10,000 residents homeless. It is said the glow from the flames could be seen in Savannah, Ga, and the smoke plumes in Raleigh, NC.

But, the Downtown is on Fire catchphrase and initiative are less about burning things and more about heating things up. The Downtown Collaborative says it best on the Downtown is on Fire website, “As excited as we are about drawing more people to the Downtown area, we don’t expect to reinvent the wheel. In truth, these embers have been burning for some time now, and we exist only to stoke the flame. Our city holds a colorful history, bright future, and endless possibilities. At the center of it all is Downtown, where we believe amazing things can happen. Where all it takes is a spark to start a fire.”

One of those sparks is the beer created by Intuition. The Florida Times-Union’s Matt About Jax caught a bit about the beer on video at the event. Watch it at the link below.

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Posted by on February 21, 2014 in Beer, Intuition Ale Works


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