Tag Archives: Super Bowl

Need help deciding what beer to drink for the big game? Here’s help

With all the other decisions you have to make this weekend — which team to root for, which commercial you like the best, what flavor wings to serve — the folks at decided to give you some assistance with deciding on a beer to drink. Just use the handy decision chart below and you are sure to get the perfect brew for the game. If only deciding whether to watch Lady Gaga or the Puppy Bowl at half time were so easy!


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Posted by on February 3, 2017 in Beer, Infographic


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SweetWater vs. Sam Adams Super Bowl match-up

superbowlWith the Super Bowl just a few days away, the smack is running fast and hard. The New England Patriots will battle the Atlanta Falcons for the ultimate title of Super Bowl LI Champions. But, there is another rivalry brewing between Atlanta’s SweetWater Brewing Company and Boston’s Samuel Adams brewing. 

It began last week when Browns Bridge Exxon Station in Gainesville, a suburb of Atlanta, posted a sign on their beer cooler informing buyers, “We will not be selling any Sam Adams beer until after the Super Bowl!”

The statement was followed by the hashtag #riseup.

To spread the word even further, store manager Viral Chhadua, posted to the store’s Facebook page that they would be promoting local, Atlanta brewery SweetWater.

“We’re promoting your ATLANTA based beer instead,” Chhadua wrote. “So if you guys want to send us to the Super Bowl we wouldn’t hate ya for it.”

The gas station’s ban of Sam Adams went quickly went viral and sparked a good-natured Twitter war between the two breweries. In the end, a wager was struck with the loser agreeing to rename one of their beers to honor the winning team.



According to a report on WSB-TV 2 in Atlanta, Chhadua says the response has been overwhelmingly positive.

“It’s been positive from the Falcons’ fans and of course not so friendly from the Boston fans, but they’ve been good sports. They’re laughing at it and enjoying the banter,” he said.

Jim Koch, the CEO and founder of Boston Beer Company, also known as Samuel Adams Brewing Company, took the ribbing in stride.

“We know what it’s like to be superfans of your hometown football team, so there’s no hard feelings,” Koch told the Boston Globe. “This isn’t the first time we’ve been banned before the big game (ahem, four rings), and we hope it won’t be the last. We’ll be toasting our hometown team with Sam Adams alongside New England fans everywhere.”

Who will come out on top and win bragging — and beer naming — rights? Only time will tell. One thing is certain, fans on both sides of the game can look forward to a good game and more smack talk tweets in the next few days and during the game.

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Posted by on January 30, 2017 in Beer, Beer News


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Super Bowl Sunday beer availability and events sure to keep you cheering

super bowl

super bowl (Photo credit: sinosplice)

Super Bowl Sunday, for many this is the day that they have been looking forward to since August when their teams began playing practice games in the sweltering heat. This is the day that friends gather around the television, stock up on snacks and beer, and choose a team to root for. Sometimes that gathering takes place at a home, other times it takes place at a watering hole or restaurant. Where ever it takes place, beer is generally at the forefront of necessities and local craft beer purveyors are ready to make your game day experience something to remember.

If it is growlers, cans, bottles or kegs of beer you need; most of the local breweries are ready to fulfill your needs. Thirsty game day revelers can stock up on growler fills, cans, kegs of Intuition Ale Works brews from 1:00 to 4:00 p.m. today. You can also fill up your growlers at Green Room during their normal Sunday business hours and Brewer’s Pizza, home of Pinglehead, during their business day as well.

If your preferences run to having some great beer and watching the game at the place serving that beer, cruise on over to Engine 15 at the beach for some pints of their fine brews or one of the dozens of others they have on tap. The great guys at E15 will even have free chicken wings and snacks during the game and special $3.50 pints of their own brews. You could do the same at Mile Marker Brewing in St. Augustine where they will have beer, games, and snacks during the pre-game festivities and all the way through the big game.

If a special tapping is what you are looking for, look no further than the King Street Beer District destinations of Pele’s Wood Fire and Dahlia’s.

At Dahlia’s you can participate in a special release party of Redhook’s Audible Ale that will include $3.50 pints o Audible and great schwag give-aways. You can also participate in the all-you-can-eat, all-you-can-drink Super Bowl party with transportation included for around $30. This is sure to me a raucous and exciting time.

If hops are your thing and you want to watch the game with a great pizza, cruise on over to Pele’s Wood Fire for a special tapping of Hopslam, the eagerly awaited annual hoptacular from Bell’s Brewery. This special beer is very limited in availability and is a must drink for any respectable – or disrespectable, for that matter – hops head.

Of course, there are many other Super Bowl happenings around town today – too many to list here, in fact. But, the ones listed above are some of the best, so be sure to stop by and show your support for your team and for the local beer community that is making Jacksonville a true beer-lovers destination.

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Posted by on February 3, 2013 in Beer, Events


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Bud debuting new Budweiser Black Crown with Super Bowl commercial

Black Crown six-packIn a little less than two weeks the nation and world will focus their attention on one of the most watched events of the year – the Super Bowl. This year the gridiron action will be played out in New Orleans between the Baltimore Ravens and the San Francisco 49ers. But, for many, the commercials are just as much a part of the show as the game itself. Traditionally one of the biggest advertisers for the game has been Anheuser-Busch. This year, the brewing company will be introducing a new beer that has sprung from their Project 12 that began a year ago.

The goal of Project 12 was for each of the brewmasters at Anheuser-Busch’s breweries to add their own twist to the traditional Budweiser recipe. The top three of the resulting brews were released in November of 2012 in a special limited release 12-pack. From those three brews the company asked its consumers to select their favorite. The winner was the brew created by Los Angeles brewmaster Bryan Sullivan in collaboration with Fairfield, Calif., brewmaster Scott Ungermann and Houston brewmaster Dave Cohen to perfect the recipe. The brew was the crowd favorite among the more than 25,000 adult drinkers from coast to coast who participated in the brand’s Project 12 sampling initiative.

Called Budweiser Black Crown, the new beer is brewed with caramel malts to give the beer its deep amber color and amped up body. The hop character of this brew is also pumped up a bit through the use of four varieties of hops. The aroma is of Budweiser with a slightly more pronounced malt characteristic. The flavor is that of an amber lager through and through with sweet caramel malts and a tease of hops at the end. The finish is classic Bud; crisp and clean with a slight, lingering sweet aftertaste.

In a press release, Rob McCarthy, vice president of Budweiser said, “It didn’t matter where in the United States we asked, this is the beer that consistently drew the best feedback, and overwhelmingly so.”

McCarthy also said Budweiser Black Crown will debut a TV spot during the Super Bowl XLVII broadcast. “We’ve set our sales-to-retailers date for Jan. 21 so we’re fully ready for sales on Super Bowl Sunday.

The new brew features a slightly higher alcohol content than Budweiser and a distinctive new taste. “As brewmasters we spend most of our time in the brewhouse.” Sullivan said. “Project 12 gave us a chance to hear firsthand from the people we brew our beers for. Budweiser Black Crown is a great beer and it is a thrill for our whole brewing team to see it launch with a Super Bowl spot.”

If your Super Bowl party plans call for a easily accessible American lager, Budweiser Black Crown could be the brew for you. It is familiar enough to your Bud-drinking guests that it will not run them off and yet is different enough to be unique.

Keep up to date on all the beer happenings and news going on in town by joining our newsletter mailing list at the ALL NEW

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Posted by on January 24, 2013 in Beer, Beer Styles


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The Super Bowl Cometh!

All throughout the history of the Super Bowl, beer has played a central role. According to, 51.7 million cases of beer are sold during the days that lead up to the Super Bowl. That’s more than 50 cold brewskis for every person who lives in the greater Jacksonville area! And most of those are from the big guys like A-B, Miller, and Coors. Pity. Beer advertising, to some, is as important as the game itself. And, in some years, the ads were more exciting than the game. In 1989 Anheuser-Busch, the iconic St. Louis brewer now owned by Belgian/Brazilian beer conglomerate InBev, launched Bud Bowl. This stop-motion animated series of commercials featured A-B products playing football against Bud Light bottles. The advertising campaign was wildly popular and for several years became a stalwart part of the Super Bowl experience.

This Sunday millions of people around the world will tune in to one of the most watched events in television history. They will huddle around small black and white televisions in poor, Third World countries. They will watch in bars, hotel rooms, and on the Internet. They will gather at massive parties, with television screens in every room and mountains of food. They will watch from hospital beds, military bases, and prison cells. Since January 15, 1967 when the Green Bay Packers beat the Kansas City Chiefs, the world has stood still on Super Bowl Sunday to watch the pageantry, the gladiatorial games, the wardrobe malfunctions.

But, clashing and clinking glass bottles were not the only successful beer advertisements. Other favorite ads run by A-B during the Super Bowl included the Budweiser Frogs (BUD – weis – errrrrrr!), the young Clydesdale learning the ropes, and the iconic “WASSUP?!” ads. Miller Brewing Company famously tried to belittle their rival in a notorious ad depicting the famous A-B Clydesdales and a defecting Dalmatian. Miller also ran what is most likely the shortest ad in television history with a one-second spot during the 2009 game.

I told you when I started this column I would not focus much on the big boys. So, in keeping with that promise, let’s move on to the beers we all love here – crafts and micros! While the masses are guzzling up the flavorless national brands, you my friends, should look to a more satisfying brew to quench your football fueled beer fever. Why not feature beers from the two team’s regions? Or, fill a few growlers of some of the superb local brews available right here in Jacksonville. Below are a few suggestions that are sure to tickle your buds – taste buds, that is.

There are many great beers that can be found locally which are brewed in either Wisconsin or Pennsylvania.

Wisconsin brews to try are:

Sprecher Brewing Company
Abbey Triple

Abbey Tripels are, as the name eludes, triple fermented ales first concocted by those crazy monks in Belgium. But, I suppose being locked in a monastery for years wouldn’t be so bad if got to brew beers like these all day long. This beer, Sprecher Brewing Company of Wisconsin is a faithful reproduction of the style that pours a hazy pale orange-amber topped by a the finest of laced foam. When you put your nose to it – yes, you can smell beer just like wine – you’ll detect banana, clove, orange zest, and black pepper.

Now, take a sip, the taste should reveal the same flavors you smelled with the addition of ginger, coriander, and a pinch of nutmeg. The body is a light medium, with a moderate carbonation and an almost dry finish. Go easy on this one though; at 8.41% ABV it only takes a few to make you feel like you just got hit by a Packer linebacker.

Lakefront Brewery
Lakefront IPA

The aroma is grassy and piney, backed by a balanced and not overwhelming malt backbone. The taste is spot on. The caramel backbone is noticeable, but the bitterness from the hops shines. Pine and floral notes also come through. A likeable, drinkable IPA that is pretty much par for the course.

Classic Amber

A nice amber color just as the name implies, this beer produces a nice two finger white head that fades to a thin layer and a slight amount of lacing.

You will smell lots of sweet malts and grains with a small amount of hops detected at the end.

Just like the nose, sweet malts make their presence known up front when you first sip this brew. Lots of hoppy bitterness at the end, more than the nose belies. Pretty hoppy for an amber but it will grow on you.

Pennsylvania Brews you should consider:

Weyerbacher Brewing Company

This easy drinking beer is another Belgian style. Pour this beauty into a glass and you’ll be rewarded with a cloudy, golden yellow hue. On the nose (there I go with the snooty wine-tasting terminology) you should pick up toasted malts, straw, and grains. You will also notice light, earthy hops, a floral characteristic, and the faintest hint of lemon.

The taste reveals a light, sweet citrus, wheat, and maybe a little apple. At only 5% ABV you could drink several and still be able to enjoy the antics of the other party-goers (you know, like that crazy neighbor Dave showing everyone how many brats he can shove in his mouth at once).

Erie Brewing Company
Misery Bay IPA

For those who enjoy a hoppier beer, try this brew from Erie Brewing Company. When poured into a glass you should get a pleasant grassy/citrusy aroma and an appealing golden-copper color. Your firs sip should let you know it’s an IPA with pleasant, but not overpowering, bitter hops and a sweet undertone of maltiness.

Victory Brewing Company
Victory Lager

For a taste all your friends will enjoy – even those who drink the big boys – try this easy drinking lager.

Crisp, light malts and sharper citrus aromas hints of leafy, spicy hops greet your nose.

Smooth light malt flavors kick things off in your mouth on this one and are joined quickly by bright citrus flavors – more lemon rind than anything else. It’s like drinking the feeling of a Steelers touchdown!

Local Brews

Locally brewed, fresh beer goes great with your Super Bowl food spread. Swing by Intuition Ale Works and tell Lindsey, Robbie, Cari, or whoever happens to be pouring quality beer on the day of your visit to fill your growler up with an I-10 IPA, Willow Branch Wheat, or People’s Pale Ale. Or visit Brian and the gang at Bold City for a growler of fresh Killer Whale Cream Ale or Duke’s Brown Ale. Going local is always a great choice with these kinds of choices!

So, on Sunday as you prepare for the gridiron clash of Packers against Steelers, toss aside those dull flavorless beers and pick up something with a little more taste. True, they don’t have clever commercials, but they will make your party stand out. And, we won’t tell if you watch and enjoy the commercials anyway.

Long live the brewers!

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Posted by on February 4, 2011 in Beer, Local Brewery, Team Hopheads


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